Next Article in Journal
How are Anti-Air Pollution Policies Implemented? A Network Analysis of Campaign-Style Enforcement in China
Next Article in Special Issue
How Environmental Beliefs Affect Consumer Willingness to Pay for the Greenness Premium of Low-Carbon Agricultural Products in China: Theoretical Model and Survey-based Evidence
Previous Article in Journal
Quantifying the Effect of Land Use Change and Climate Variability on Green Water Resources in the Xihe River Basin, Northeast China
Previous Article in Special Issue
Simulation of Regulation Policies for Fertilizer and Pesticide Reduction in Arable Land Based on Farmers’ Behavior—Using Jiangxi Province as an Example
Open AccessArticle

Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness

1
Business School, Henan University, Kaifeng 475004, China
2
Business School, Beijing Normal University, Beijing 100875, China
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(2), 339; https://doi.org/10.3390/su11020339
Received: 30 November 2018 / Revised: 21 December 2018 / Accepted: 24 December 2018 / Published: 11 January 2019
Literature investigating social capital theory and Chinese family culture suggests that social capital exists in virtual brand communities, bringing convenience to members, contributing to the cultivation of pan-family consciousness, and affecting consumer knowledge-sharing. In this study, we considered members of virtual brand communities as the research subjects, then analyzed the data using SPSS19.0 and AMOS21.0. We showed that network density, shared language, and shared vision of social capital have a positive impact on pan-family consciousness. This, in turn, had a positive influence on knowledge-sharing, thus playing an intermediary role between cognitive capital and consumer knowledge-sharing. View Full-Text
Keywords: social capital; virtual brand communities; pan-family consciousness; knowledge-sharing social capital; virtual brand communities; pan-family consciousness; knowledge-sharing
Show Figures

Figure 1

MDPI and ACS Style

Zhang, J.; Zhu, Q.; Wang, Y. Social Capital on Consumer Knowledge-Sharing in Virtual Brand Communities: The Mediating Effect of Pan-Family Consciousness. Sustainability 2019, 11, 339.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Search more from Scilit
 
Search
Back to TopTop