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Article

How to Attract Talented Expatriates: The Key Role of Sustainable HRM

by 1 and 2,*
1
Business Administration, Korea University, Anam-ro 145, Seoul 02841, Korea
2
Graduate School of International Studies, Pusan National University, Busandaehak-ro 63, Geumjeong-gu, Busan 46241, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(19), 5373; https://doi.org/10.3390/su11195373
Received: 30 August 2019 / Revised: 23 September 2019 / Accepted: 26 September 2019 / Published: 28 September 2019
(This article belongs to the Special Issue Sustainable Human Resource Management: Putting People in the Center)
Retaining talented expatriates is important for multinational enterprises (MNEs) to maintain knowledge sustainability between their headquarters (HQ) and subsidiaries. However, depending on the host country image of a subsidiary, the attractiveness of the subsidiary may make it challenging to recruit prospective expatriates. Based on the sustainable human resource management (HRM) perspective, this study examines the direct effect of the host country image of a subsidiary and the moderating effect of family support policies on a subsidiary’s attractiveness, by comparing subsidiaries in the US and Vietnam. The results are based on data from 434 Korean potential expatriate applicants and show that the host country image of a subsidiary has a direct effect on the subsidiary’s attractiveness. Specifically, expatriate applicants are less attracted to a Vietnam-based subsidiary than to a US-based one. Further, the positive moderating effect of family support policies on subsidiary attractiveness is more relevant for the Vietnam-based subsidiary. This result suggests that family support policies can be a key strategy for overcoming the less preferred host country images of subsidiaries in emerging markets, thus improving subsidiary sustainability in the long term. The implications of these findings are provided in the context of sustainable HRM and the existing expatriate literature. View Full-Text
Keywords: sustainable human resource management; expatriate; organizational attractiveness; country image; family support policy sustainable human resource management; expatriate; organizational attractiveness; country image; family support policy
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MDPI and ACS Style

Hong, G.; Kim, E. How to Attract Talented Expatriates: The Key Role of Sustainable HRM. Sustainability 2019, 11, 5373. https://doi.org/10.3390/su11195373

AMA Style

Hong G, Kim E. How to Attract Talented Expatriates: The Key Role of Sustainable HRM. Sustainability. 2019; 11(19):5373. https://doi.org/10.3390/su11195373

Chicago/Turabian Style

Hong, Gahye, and Eunmi Kim. 2019. "How to Attract Talented Expatriates: The Key Role of Sustainable HRM" Sustainability 11, no. 19: 5373. https://doi.org/10.3390/su11195373

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