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Characteristics of the Digital Content about Energy-Saving in Different Countries around the World

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School of Humanities and Education, Tecnológico de Monterrey, Monterrey 64700, Mexico
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Department of Media Studies, University of Amsterdam, 1012XT Amsterdam, The Netherlands
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Author to whom correspondence should be addressed.
Sustainability 2019, 11(17), 4704; https://doi.org/10.3390/su11174704
Received: 26 June 2019 / Revised: 5 August 2019 / Accepted: 9 August 2019 / Published: 29 August 2019
Environmental sustainability is fundamental for human well-being, and energy-saving behaviors are fundamental for promoting environmental sustainability. This paper explores the types of information consumed on the Internet concerning the topic of energy-saving. The qualitative study used digital methods to analyze, from 17 different countries, one-year of Google searches, 170 webpages, and 6800 images. The results demonstrated that (a) most topics related to energy-saving involved commercial products; (b) in countries from North America, Europe, and Oceania, Google’s highest-ranked webpages were of a commercial nature, and in countries from Latin America, Africa, and Asia, webpages were of an educational nature; and (c) most images found in Google with the “energy-saving” query were related to lighting products. By and large, commercial interests were found to dominate the digital rhetoric around energy-saving, regardless of the countries’ region. View Full-Text
Keywords: energy-saving behavior; digital content; digital methods; Google Search; image analysis energy-saving behavior; digital content; digital methods; Google Search; image analysis
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Valerio-Ureña, G.; Rogers, R. Characteristics of the Digital Content about Energy-Saving in Different Countries around the World. Sustainability 2019, 11, 4704.

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