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Effects of Sustainability and Technology Orientations on Firm Growth: Evidence from Chinese Manufacturing

School of Management, Zhejiang University, Zijingang Campus, Hangzhou 310058, China
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Sustainability 2019, 11(16), 4406; https://doi.org/10.3390/su11164406
Received: 24 July 2019 / Revised: 13 August 2019 / Accepted: 13 August 2019 / Published: 14 August 2019
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Abstract

Prior literature from a cognitive perspective analyzing the effects of different content and structure of managerial cognition on sustainability are lacking. This study attempts to fill this gap by examining the relationship between technology orientation, sustainability orientation, and firm growth. Sustainability development has received unprecedented attention in the 12th five-year plan of China, who is the world’s largest energy consumer. This study tested the model of Chinese manufacturing in the year when the 12th five-year plan was published. Under the conditions of transforming economy, this study also considers how distinct institutional and industrial contexts could affect the relations between strategic orientations and firm growth, thereby clarifying the context-based adoption of different strategic orientations for realizing high levels of firm growth.
Keywords: sustainability orientation; technology orientation; firm growth; industry growth; institutional environment sustainability orientation; technology orientation; firm growth; industry growth; institutional environment
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Lei, L.; Wu, X.; Fu, Y. Effects of Sustainability and Technology Orientations on Firm Growth: Evidence from Chinese Manufacturing. Sustainability 2019, 11, 4406.

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