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Sustainability 2018, 10(9), 3204;

Fostering Alliances with Customers for the Sustainable Product Creation

Faculty of Mechanical Engineering, University of Maribor, 2000 Maribor, Slovenia
Department of Industrial Engineering and Management, Faculty of Technical Sciences, University of Novi Sad, 21000 Novi Sad, Republic of Serbia
The Management Faculty, Czestochowa University of Technology, al. Armii Krajowej 19 B, 42-201 Czestochowa, Poland
Faculty of Economic Sciences and IT, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South Africa
Author to whom correspondence should be addressed.
Received: 25 June 2018 / Revised: 17 August 2018 / Accepted: 28 August 2018 / Published: 7 September 2018
(This article belongs to the Special Issue Alliances and Network Organizations for Sustainable Development)
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Our paper analyzes close collaboration between a manufacturer of domestic appliances and consumer electronics and its customers. It reflects on the inclusion of open innovation by users that is presented in the paper on the case of the development of the refrigerator door handle, with an emphasis on design and functionality. The main research question we wanted to answer was whether a buyer (customer/consumer) might actively participate in the process of a new product development. It was interesting to test it in a highly dynamic industry setup since white goods are becoming an integral part of consumers’ life style and not just a mere home appliances used for routine housekeeping tasks. Research sample includes 146 respondents. We applied the conjoint analysis and quality function deployment (QFD) in order to test and understand how customers perceive the different attributes of a new product development process. View Full-Text
Keywords: customer; sustainable product development; open innovation; conjoint analysis; quality function development customer; sustainable product development; open innovation; conjoint analysis; quality function development

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Leber, M.; Ivanišević, A.; Borocki, J.; Radišić, M.; Ślusarczyk, B. Fostering Alliances with Customers for the Sustainable Product Creation. Sustainability 2018, 10, 3204.

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