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How to Avoid Pigeonholing the Environmental Manager?

1
University of Applied Sciences and Arts Western Switzerland//HES-SO, HEIG-VD, Av. des Sports 20, CH-1401 Yverdon-les-Bains, Switzerland
2
EA ECCO, Chemin de Vignes d’Argent 7, CH-1004 Lausanne, Switzerland
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(7), 2538; https://doi.org/10.3390/su10072538
Received: 15 June 2018 / Revised: 12 July 2018 / Accepted: 16 July 2018 / Published: 19 July 2018
(This article belongs to the Section Economic and Business Aspects of Sustainability)
The research investigates the role the environmental manager plays to ensure a successful (or not) implementation of environmental performance within an organization. It is based on interviews of 5–7 actors per company within a sample of 7 companies (42 interviews). We build upon bias of perception of the various actors interviewed within each company to define 4 paradoxes related to the roles and mission of the environmental manager that hinder proper efficiency of environmental management at company level. Paradox 1 is that no one takes ownership of environmental performance within the organization. Paradox 2 is that the environmental manager is in an awkward situation vis-à-vis his boss. Paradox 3 is that the role of the environmental manager in relation to employees is ambiguous. Paradox 4 is that corporate and product approaches are decoupled. We suggest that these paradoxes interact and form a vicious cycle that may, in part, be responsible for the environmental decoupling phenomenon—companies often adopt a sustainability policy symbolically without implementing it substantively. Our research suggests that, by leveraging the leadership of the environmental manager through organizational and motivational measures, the vicious cycle can be transformed into a virtuous cycle and the human motivation can become a driver for green change within corporations. We proposed the SEA (Shaping Environmental Action) model based of 4 pillars: information, motivation, organization, and strategy. View Full-Text
Keywords: ecodesign; environmental decoupling; environmental management; maturity model; paradox theory ecodesign; environmental decoupling; environmental management; maturity model; paradox theory
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Boucher, J.; Jenny, C.; Plummer, Z.; Schneider, G. How to Avoid Pigeonholing the Environmental Manager? Sustainability 2018, 10, 2538.

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