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Sustainability 2018, 10(5), 1615; https://doi.org/10.3390/su10051615

Food for Hope: The Role of Personal Resources in Farmers’ Adoption of Green Technology

The Department of Public Policy, Tel Aviv University, Ramat Aviv, Tel-Aviv 6139001, Israel
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Received: 27 April 2018 / Revised: 15 May 2018 / Accepted: 16 May 2018 / Published: 17 May 2018
(This article belongs to the Section Sustainable Agriculture, Food and Wildlife)
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Abstract

Innovative technologies are expected to play a significant role in climate change mitigation and adaptation within the agriculture sector and in global food security. Clearly, however, the value of technological innovations in the agriculture sector is premised on their adoption. Therefore, understanding why farmers differ in their adoption of innovative green technologies is important. In the following paper, we review current literature and set the theoretical framework for suggesting that three important personal resources correlate with agricultural technology adoption: positive emotions, character strengths (including specific ones), and cognitive goal-oriented hope. This study constitutes an important theoretical basis for future practical recommendations for environmental policy, positive psychology, and innovation adoption that may help narrow some of the gaps in technology adoption rates. In addition to its theoretical innovation, the importance of this study lies in its practical value: we focus on variables that are influenced through policy, education, and communication. The theoretical connections between positive psychology and environmental studies emerging from this study should be developed and explored. We hope that this new perspective will motivate future research on these factors within diverse farming communities across different nations. View Full-Text
Keywords: green technology; technology adoption; agriculture development; character strengths; positive emotions; hope green technology; technology adoption; agriculture development; character strengths; positive emotions; hope
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Bukchin, S.; Kerret, D. Food for Hope: The Role of Personal Resources in Farmers’ Adoption of Green Technology. Sustainability 2018, 10, 1615.

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