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Sustainability 2018, 10(5), 1534;

Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries

School of Business and Economics, Thompson Rivers University, Kamloops, BC V2C 0C8, Canada
Global Entrepreneurship Research and Innovation Centre (GERIC), University Malaysia Kelantan, Pengkalan Chepa 16100, Malaysia
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, 16100 Kota Bharu, Kelantan, Malaysia
Department of Development Studies, University of Malaya, Kuala Lumpur 50603, Malaysia
Faculty of Administrative Sciences, Laval University, Ville de Québec, QC G1V 0A6, Canada
Author to whom correspondence should be addressed.
Received: 5 March 2018 / Revised: 13 April 2018 / Accepted: 16 April 2018 / Published: 11 May 2018
(This article belongs to the Special Issue Sustainable Action in Consumption and Production)
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Environmental awareness and changing attitudes toward “green consumption” are becoming evident in emerging countries’ markets. Using an extended theory of planned behavior, this paper aims to examine emerging countries’ business students’ intentions to purchase green vehicles. Stratified random sampling was used to select study participants, and data were collected through face-to-face interviews. Results revealed that environmental knowledge and awareness have a significant influence on business students’ favorable attitudes toward green vehicles. Further, a significant association between attitudes toward green vehicles, perceived behavioral controls, and intentions to purchase green vehicles was observed. Findings serve to inform managers and policy makers who are formulating strategies for maximizing value creation in an era of increasingly environmentally aware consumers in emerging markets. Ultimately, this policy will help to promote green technology initiatives, and encourage higher rates of adoption of eco-friendly vehicles in emerging countries. View Full-Text
Keywords: intention; behavior; green vehicles; business students; emerging country intention; behavior; green vehicles; business students; emerging country

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Mohiuddin, M.; Al Mamun, A.; Syed, F.A.; Mehedi Masud, M.; Su, Z. Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries. Sustainability 2018, 10, 1534.

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