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The Effect of Quality Attributes on Visiting Consumers’ Patronage Intentions of Green Restaurants

by 1, 2,* and 3
1
School of Economics, Huazhong University of Science & Technology, Wuhan 430074, China
2
School of Intellectual Property, Nanjing University of Science & Technology, Nanjing 210094, China
3
School of Management, Huazhong University of Science & Technology, Wuhan 430074, China
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(4), 1187; https://doi.org/10.3390/su10041187
Received: 6 March 2018 / Revised: 28 March 2018 / Accepted: 11 April 2018 / Published: 15 April 2018
(This article belongs to the Section Economic and Business Aspects of Sustainability)
Green consumption has become increasingly popular. More and more green restaurants are entering the market. The development of mobile Internet and the application of location-based services leads customers to easily visit several restaurants before making choice. Retaining a visiting customer is very important to green restaurants in the mobile Internet era. This paper develops a theoretical model to explore how the food-related, service-related and ambiance-related attributes of green restaurants influence the confirmation of expectations regarding restaurant quality and subsequent patronage intentions of visiting consumers in the context of location-based recommendations. The theoretical model is tested using the partial least squares method. The results show that the confirmation of expectations of food quality is determined by food presentation, variety and freshness; the confirmation of expectations of service quality is determined by employees and service; and the confirmation of expectations of ambiance quality is determined by cleanliness, design and décor, in terms of a positive effect on the patronage intention of visiting consumers of green restaurants making use of location-based recommendations. Finally, theoretical and practical implications are discussed. View Full-Text
Keywords: green restaurant; quality; patronage intention; location-based recommendations green restaurant; quality; patronage intention; location-based recommendations
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MDPI and ACS Style

Yu, Y.S.; Luo, M.; Zhu, D.H. The Effect of Quality Attributes on Visiting Consumers’ Patronage Intentions of Green Restaurants. Sustainability 2018, 10, 1187. https://doi.org/10.3390/su10041187

AMA Style

Yu YS, Luo M, Zhu DH. The Effect of Quality Attributes on Visiting Consumers’ Patronage Intentions of Green Restaurants. Sustainability. 2018; 10(4):1187. https://doi.org/10.3390/su10041187

Chicago/Turabian Style

Yu, Yi S.; Luo, Min; Zhu, Dong H. 2018. "The Effect of Quality Attributes on Visiting Consumers’ Patronage Intentions of Green Restaurants" Sustainability 10, no. 4: 1187. https://doi.org/10.3390/su10041187

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