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Sustainability 2018, 10(4), 1090; https://doi.org/10.3390/su10041090

Building Coalitions for a Diversified and Sustainable Tourism: Two Case Studies from Hungary

1
Faculty of Food Science, Szent István University, 1114 Budapest, Hungary
2
Institute of Applied Informatics and Logistics, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
3
Institute of Accounting and Finance, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
4
The Management Faculty, Czestochowa University of Technology, 42201 Czestochowa, Poland
5
Institute of Sectoral Economics and Methodology, Faculty of Economics and Business, University of Debrecen, 4032 Debrecen, Hungary
*
Author to whom correspondence should be addressed.
Received: 26 January 2018 / Revised: 29 March 2018 / Accepted: 3 April 2018 / Published: 5 April 2018
(This article belongs to the Special Issue Rural Tourism, Rural Development and Rural Resilience)
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Abstract

The development of the tourism sector has been a question of strategic importance for Hungary, a small, open economy with limited natural resources. At the same time, these efforts often generate considerable environmental conflicts, decreasing the sustainability of the environment. To understand the potential methods of sustainable tourism development, and to develop the optimal policy, it is essential to clarify the actors, their systems of interest and the potential ways of forging coalitions between them. The article presents an analysis of two case studies of rural tourism development: the “softening” of tourism at the most important touristic attraction in Hungary, Lake Balaton; and the conflicts arising from wine tourism development. Based on institutional economics, principle–agent theory and strategic management, and applying the MACTOR method, the authors identify the key actors, present the network of their mutual influences and goals, determine the most important conflicts and highlight the potential coalitions between them from the point of view of sustainable rural tourism development, as well as ways to further develop the regulatory environment. Based on this analysis, the article proves: (1) the importance of the modernization and re-organization of the public administration structure, focusing on optimal utilization of resources, as opposed to attaching to traditions; (2) the importance of forming clusters of different partners; (3) the strengthening of the knowledge base of decisions concerning sustainable tourism management; and (4) increasing conscious planning, based on the inclusion of different interest groups and long-term prognoses in local decision making, minimises the environmental burden of tourism. View Full-Text
Keywords: actors analysis; institutional economics; cluster development; decision making; MACTOR model; strategic planning actors analysis; institutional economics; cluster development; decision making; MACTOR model; strategic planning
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Lakner, Z.; Kiss, A.; Merlet, I.; Oláh, J.; Máté, D.; Grabara, J.; Popp, J. Building Coalitions for a Diversified and Sustainable Tourism: Two Case Studies from Hungary. Sustainability 2018, 10, 1090.

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