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Sustainability 2018, 10(3), 687;

Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece

Department of Forestry and Management of the Environment and Natural Resources, School of Agricultural and Forestry Sciences, Democritus University of Thrace, 68200 Orestiada, Greece
School of Electrical and Computer Engineering, National Technical University of Athens, 15780 Zografou, Greece
Department of Business Administration, School of Business and Economics, Piraeus University of Applied Sciences, 12244 Aigaleo, Greece
Author to whom correspondence should be addressed.
Received: 31 January 2018 / Revised: 25 February 2018 / Accepted: 1 March 2018 / Published: 3 March 2018
PDF [635 KB, uploaded 3 March 2018]


The purpose of this study is to discover the factors shaping public opinion about renewable energy sources and investigate willingness to pay for expansion of renewable energy sources in the electricity mix. Data was collected through a questionnaire applied in Nikaia, an urban municipality of Greece. The respondents have a positive attitude towards renewable energy systems. Most of them have good knowledge of solar and wind energy systems and are using solar water heating, while several respondents own a solar PV system. Environmental protection is seen as the most important reason for investing in a renewable energy system. Willingness to pay for a wider penetration of RES into the electricity mix was estimated to be 26.5 euros per quarterly electricity bill. The statistical analysis revealed the existence of a relationship between RES perceived advantages and willingness to pay for renewable energy. Furthermore, by using a binary logit model, willingness to pay was found to be positively associated with education, energy subsidies, and state support. View Full-Text
Keywords: renewable energy sources; social acceptance; WTP; CVM; logit regression renewable energy sources; social acceptance; WTP; CVM; logit regression

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Ntanos, S.; Kyriakopoulos, G.; Chalikias, M.; Arabatzis, G.; Skordoulis, M. Public Perceptions and Willingness to Pay for Renewable Energy: A Case Study from Greece. Sustainability 2018, 10, 687.

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