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A New Demand-Supply Model to Enable Sustainability in New Australian Housing

Thrive, Faculty of Architecture, Building and Planning, The University of Melbourne, Melbourne VIC 3010, Australia
Author to whom correspondence should be addressed.
Sustainability 2018, 10(2), 376;
Received: 18 December 2017 / Revised: 15 January 2018 / Accepted: 29 January 2018 / Published: 31 January 2018
(This article belongs to the Special Issue Sustainable Supply Chains)
Sustainability implementation in new housing in Australia lags much of the developed world’s standards and implementation levels for residential sustainability. Various reasons for this are offered via a ‘blame game’ in a sector plagued by lack of demand, prohibitive costs, and poorly implemented existing energy efficiency regulations. Multiple gaps in traditional supply-led procurement theory inhibits sustainability’s implementation in the Australian mass production residential construction system. Once-off consumers are not the key demand actor due to their inability to demand sustainability in a system that limits consumers’ choice and demand. Warren-Myers and Heywood (2016) theorized that the mass-producing Volume Builders are the pivotal demand-side actor in mainstreaming sustainability in the Australian new housing system. This paper investigated the Volume Builders’ roles and relationships with traditional demand-side actors, housing consumers, and the supply-side’s subcontractors and suppliers, to identify the ultimate demand actor that drives the housing industry. The investigation used semi-structured interviews with Volume Builders. The results demonstrated Volume Builders’ dominance of the Australian residential mass production construction industry validating their pivotal role as a demand-side actor in a consumption-based demand and supply model. This identifies Volume Builders as the key actor who could then drive wide-spread adoption of sustainability innovation in Australian mass-produced housing. View Full-Text
Keywords: residential construction; Australia; demand-supply model; demand-led innovation; sustainability residential construction; Australia; demand-supply model; demand-led innovation; sustainability
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Warren-Myers, G.; Heywood, C. A New Demand-Supply Model to Enable Sustainability in New Australian Housing. Sustainability 2018, 10, 376.

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