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Article

User Willingness toward Knowledge Sharing in Social Networks

1
School of Business, Anhui University, Hefei 230601, China
2
School of Mathematics Science, Anhui University, Hefei 230601, China
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(12), 4680; https://doi.org/10.3390/su10124680
Received: 24 October 2018 / Revised: 5 December 2018 / Accepted: 6 December 2018 / Published: 8 December 2018
Social networks introduce new potential for people to share knowledge with others. However, it is not clear what factors influence user willingness toward knowledge sharing in social networks. Aiming to answer these questions, in this paper we analyze the major factors influencing user willingness toward knowledge sharing in social networks and propose a new research model that is inspired by the technology acceptance model (TAM). In particular, we introduce a new independent variable called perceived value which is described by four aspects: social value, entertainment value, emotion value, and information value. In addition, we introduce a new mediating variable, trust, to reflect the intermediating relationship between perceived value and knowledge-sharing willingness. We conduct an empirical analysis on questionnaire data and present comprehensive results on reliability and validity, factor analysis, correlation analysis, and mediating effects analysis. The results show that perceived value has a significant impact on knowledge-sharing willingness, and trust plays a partial intermediate role between perceived value and knowledge-sharing willingness. Further, we present some research implications for knowledge sharing and learning innovation in social networks, as well as some suggestions for organizations to advance knowledge sharing and learning innovation in the social-network age. View Full-Text
Keywords: social network; knowledge sharing; user willingness; perceived value; trust; data analysis social network; knowledge sharing; user willingness; perceived value; trust; data analysis
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MDPI and ACS Style

Zhao, J.; Zhu, C.; Peng, Z.; Xu, X.; Liu, Y. User Willingness toward Knowledge Sharing in Social Networks. Sustainability 2018, 10, 4680. https://doi.org/10.3390/su10124680

AMA Style

Zhao J, Zhu C, Peng Z, Xu X, Liu Y. User Willingness toward Knowledge Sharing in Social Networks. Sustainability. 2018; 10(12):4680. https://doi.org/10.3390/su10124680

Chicago/Turabian Style

Zhao, Jie, Chanjuan Zhu, Zhixiang Peng, Xin Xu, and Yan Liu. 2018. "User Willingness toward Knowledge Sharing in Social Networks" Sustainability 10, no. 12: 4680. https://doi.org/10.3390/su10124680

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