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Journal: Sustainability, 2018
Volume: 10
Number: 4219

Article: The Dual Processing of Donation Size in Cause-Related Marketing (CRM): The Moderating Roles of Construal Level and Emoticons
Authors: by Dongho Yoo, Jung-Ae Kim and Sun-Jae Doh
Link: https://www.mdpi.com/2071-1050/10/11/4219

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