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Article

Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry

1
Department of Tourism Management, College of Humanities and Social Sciences, University of Electronic Science and Technology of China, Zhongshan 528402, China
2
Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Nantou County 545, Taiwan
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(11), 3983; https://doi.org/10.3390/su10113983
Received: 10 October 2018 / Revised: 24 October 2018 / Accepted: 30 October 2018 / Published: 31 October 2018
(This article belongs to the Special Issue Employment and Income Growth from Sustainable Tourism)
The purpose of this study is to explore the driving forces of innovation in micro and small enterprises (MSEs) in the tourism industry and to understand how these drivers help allocate and utilize resources, thereby increasing innovations’ success and sustainable development. This study focused on Taiwan’s bed and breakfast (B&B) industry. In-depth interviews were conducted with the owners of 20 B&Bs that displayed innovation activities and were selected following a strict evaluation procedure. A content analysis was then performed to obtain the seven driving forces of innovation: B&B owners’ lifestyles, customers, market information, external knowledge, business expansion needs, policy, and familiar partners. The results show that the B&B owners’ lifestyles and customers are key drivers of innovation. On the other hand, employees, family and friends are less frequently mentioned. Our results can serve as a reference for innovation in both the B&B industry and MSEs. View Full-Text
Keywords: tourism innovation; micro and small enterprises (MSEs); bed and breakfast (B&B); sustainable B&B industry; sustainable tourism tourism innovation; micro and small enterprises (MSEs); bed and breakfast (B&B); sustainable B&B industry; sustainable tourism
MDPI and ACS Style

Liu, C.-W.; Cheng, J.-S. Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry. Sustainability 2018, 10, 3983. https://doi.org/10.3390/su10113983

AMA Style

Liu C-W, Cheng J-S. Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry. Sustainability. 2018; 10(11):3983. https://doi.org/10.3390/su10113983

Chicago/Turabian Style

Liu, Chia-Wei, and Jen-Son Cheng. 2018. "Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry" Sustainability 10, no. 11: 3983. https://doi.org/10.3390/su10113983

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