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Open AccessArticle

How Green Building Product Decisions from Customers Can Be Transitioned to Manufacturers: An Agent-Based Model

1
School of Management, Jiangsu University, Zhenjiang 212013, China
2
Australasian Joint Research Centre for Building Information Modelling, School of Built Environment, Curtin University, Perth, WA 6845, Australia
3
Department of Housing and Interior Design, Kyung Hee University, Seoul 130-701, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2018, 10(11), 3977; https://doi.org/10.3390/su10113977
Received: 2 October 2018 / Revised: 20 October 2018 / Accepted: 22 October 2018 / Published: 31 October 2018
(This article belongs to the Special Issue Sustainable Development and Management of Mega Projects)
The development of green building products is of great significance to the sustainability of construction projects. Both the financial ability and adoption behavior of customers have a great influence on the decisions made by manufacturers regarding the development of green building products. To clarify how customer behavior related to green building products can be transitioned to manufacturers, this paper presents a multiagent model that considers the interactions between customers and manufacturers, describing the decision process of manufacturers through the swarm intelligence algorithm and taking complex characteristics of agents into account. Results show that the customer’s financial ability has a positive impact on the green decisions of manufactures. In addition, the average greenness of products produced by manufacturers is found to be lower than that required by customers. Furthermore, building products within a certain range of greenness has strategic advantages in market competition, leading to higher sales and a monopoly position. View Full-Text
Keywords: construction sustainability; green building product; green degree decision; customer financial ability; agent-based modeling construction sustainability; green building product; green degree decision; customer financial ability; agent-based modeling
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Meng, Q.; Zhu, H.; Li, Z.; Du, J.; Wang, X.; Jeong Kim, M. How Green Building Product Decisions from Customers Can Be Transitioned to Manufacturers: An Agent-Based Model. Sustainability 2018, 10, 3977.

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