1. Introduction
While there is a wide opposition to further development of the minerals industry due to its negative social and environmental impacts, pursuing a comprehensive sustainability strategy may help the industry to reduce those impacts while maximizing the financial benefits [
1]. Accordingly, mineral companies are embracing the value of innovation to tackle the diverse sustainability challenges concerning economic, environmental and social aspects of their business [
2]. A sustainability-oriented innovation (SOI) approach could thereby result in new or significantly improved technological processes, products or organizational practices [
3] that ultimately facilitate the transition towards a more profitable, socially acceptable and cleaner minerals industry.
Considering the extensiveness of SOI that necessitates a variety of competencies beyond the internal firm-level innovation capabilities [
4], research has shown that companies have to open up their innovation process in order to spur the inflow of knowledge from outside [
5]. As such, companies may engage and benefit from various external sources such as suppliers, consultants, customers, universities, NGOs and local communities [
6]. There are several examples of mineral companies that benefited from such as “open innovation” [
7] approach. Anglo American initiated an open collaboration forum, FutureSmart
TM, including different stakeholders such as suppliers, research groups and companies from other industries in order to find more efficient and more sustainable ways to create and capture value [
8]. LKAB, the large Swedish mining company, followed this approach by undertaking collaborative technology development with equipment suppliers [
9]. Erzurumlu and Erzurumlu [
10] report the insights from a gold mine in Central America where communities were involved in the decision-making processes towards developing social innovations.
However, mineral companies encounter a twofold obstacle in pursuing such an open SOI approach. First, they are typically located in peripheral regions characterized by under-developed innovation systems and limited local knowledge spillover [
11]. Indeed, their geographical remoteness might be a barrier for obtaining the required knowledge from the relevant external sources, especially in the case of highly uncodified knowledge when geographical proximity and face-to-face interaction play an important role in the absorption of new knowledge [
12,
13]. Second, the diversity of external sources in terms of knowledge backgrounds and perceptions about sustainability goals poses significant challenges for acquisition and exploitation of knowledge in sustainability contexts [
6,
14]. Here, the focal company may lack the requisite internal competencies to search for and absorb new technical and market knowledge, and is not able to establish a common interest among the internal and external stakeholders regarding the ultimate economic, societal or environmental value expected from SOI activities [
15].
By building on the concept of proximity dimensions, the author of this paper argues that various types of proximities can support the mineral companies to overcome the described obstacles. More specifically, organizational, institutional and cognitive proximities [
16] are considered as determinants of SOI in peripheral regions. In this sense, proximity expands learning from the external linkages by bridging technical or market knowledge gaps [
17] and managing institutional conflicts of interest [
18]. Empirical studies assessing the link between these proximities and innovation outcomes in peripheral regions have focused primarily on a single type of proximity, for instance organizational [
19] or institutional proximity [
20]. As a result, we know little about the combined effect of various non-spatial dimensions of proximity on innovation in peripheral regions. This question is particularly significant by considering the complexity of knowledge exchange processes in the context of sustainability, and that such circumstances call for proximity in more than just a single dimension [
21]. Thus, I propose the following question: What proximity dimensions, i.e., institutional, cognitive and organizational proximities, or any combinations of them, explain SOI performance of the companies in the minerals industry?
This paper contributes to the theory and practice in two main ways. First, it addresses the call for more empirical research on investigating firm-level determinants of superior SOI performance [
5,
22]. This has been done by means of a survey-based study in Norway’s minerals industry, which is challenged by sustainability issues to the greatest extent. Moreover, the Norwegian context is characterized by relatively small companies and established cultural norms such as trust, that in turn encourage firms to embrace an open approach to innovation. Second, by including social innovation in the outcome variable, the paper goes beyond the prevalent focus of the regional sustainability literature on technological innovations (product and/or process). This will shed some light on the different innovation pathways of companies located in the periphery, and therefore assists in developing more informed policies to nurture innovation and development in these regions [
23].
The remaining part of the paper is structured as follows:
Section 2 presents the theoretical background and hypotheses that will be tested empirically.
Section 3 deals with the research design and data collection process;
Section 4 presents the results of descriptive statistics and regression analysis, and
Section 5 discusses the findings and implications of this study.
3. Materials and Methods
3.1. The Empirical Setting
According to the Geological Survey of Norway, the minerals industry includes businesses that are involved in extracting and primary processing of minerals, and could be categorized into five main sectors: industrial minerals, natural and dimension stone, metallic ores, energy minerals (except oil and natural gas) and construction minerals [
49]. The ore minerals sector dominated the industry until some decades ago, while industrial minerals, natural stone and construction minerals have gradually gained an increasing importance in terms of employment and sales value. By production volume, Norway is among Europe’s most important producer of olivine, nepheline, titanium minerals, iron ore, marble, quartz and flake graphite. Furthermore, the country is considered for potential deposits of Critical Raw Materials (an initiative at the EU level) [
50]. Besides the current mines that are in operation, there is also a high potential for significant increase in production of particular minerals, especially metallic ores and industrial minerals. Several mines that are currently in the developing or exploration phase have a promising potential for production of the so-called “green minerals” with an increasing demand in sectors such as renewable energy, manufacturing of electric cars, electronics and aerospace.
Despite its historical presence, the size of industry is quite small compared to other minerals-rich countries or the other domestic natural resource-based industries such as oil and gas. Even though the direct contribution of the minerals industry to Norway’s GDP is scarce (around 0.4% based on the data from 2015), an analysis by the Geological Survey of Norway [
50] shows that the GDP share of minerals value-chain (considering manufacturing of mineral-based products and metals) is just over 18%. In addition, the minerals industry in Norway has had a great significance in several peripheral districts, in terms of both direct employment and the ripple effects on local supplier industries [
51]. Accordingly, it could be argued that the industry is significant for Norway’s regional development and national economy.
Besides the fact that mineral companies are generally located outside the so-called urban regions due to the physical constraints of natural resources, some characteristics of Norway’s minerals industry make it particularly attractive for a study on sustainability and proximity dimensions. First, the high level of labor cost in Norway puts “process efficiency” and “specialty product development” at the forefront of firms’ strategies to achieve economic sustainability. Second, the strict environmental and HSE regulations in Norway constitute a severe challenge for this industry, and the firms are continuously looking for improvements concerning environmental sustainability. The social sustainability of the minerals industry in Norway is also an ongoing debate, and the government has put an extra effort through the new Mineral Act to ensure the protection of nature-based activities related to herding and fish farming that are part of locals’ livelihoods. Third, openness of economy and the relatively high share of SMEs in the minerals industry (with consequently limited internal innovation base) lead to more focus on collaboration and getting access to external knowledge. Finally, Nordic countries are well known by the high level of trust among people, which again creates a milieu that facilitates the exchange of knowledge within national and Nordic territories.
3.2. Sample and Data Collection
The empirical analysis draws on the primary data collected by means of a survey concerning innovation activities in Norway’s minerals industry covering the years 2013–2015 [
52]. The survey was designed and administered by the author. In doing so, Dillman et al.’s [
53] tailored survey design method was adopted and carefully implemented, particularly by following their guidelines concerning phrasing, testing the questionnaire, configuring the online survey instrument and contacting the target population. To increase the awareness about this research and maximize the responses, the author made initial contacts with several firms during the annual gathering of Norwegian Mineral Industry (the industry’s trade association). To collect the data, a personalized email invitation was sent to each CEO, with a link to the online instrument (Questback). The email included a cover letter that provided a brief description of the research’s background and motivation. The email package and the questionnaire was administered in Norwegian to ease the communication with the firms.
In accordance with the relevant surveys regarding innovation collaboration in Norway such as Community Innovation Survey (CIS) and survey of business managers (for examples of researches that used the two mentioned surveys, see [
20,
54]), I opted to leave out those firms that had less than five employees at the end of 2015. Based on this exclusion criterion, a total of 193 companies were identified through the Norwegian registry of business enterprises. Following the advice of Johnnie [
55], the survey took a census of the entire population of 193 companies since this research needs to include very small categories of population in some specific sectors of the minerals industry in Norway. Accordingly, the research population had 5053 employees and an aggregated income of roughly USD 1.42 billion (NOK 12.2 billion) in 2015. A pilot test was conducted in October 2016 by sending a draft of the questionnaire to six CEOs from the sample firms and two industry informants, enquiring them about the understandability of the items and concepts in the questionnaire. This resulted in some minor adaptations and reformulations of questionnaire items, and the informants approved that the companies were able to provide the required data over the questionnaire.
During the survey period from February to April 2017, a total of 101 companies provided complete responses, representing a response rate of 52%. In addition to a reminder email, I made follow-up contacts by phone in order to fill in the missing data. The non-responders were also contacted by phone and in the cases I managed to talk with the CEO, he refused to participate in the research because of time limitation or fear of information leakage. However, the respondents cover a relatively high share of firms in the target population, both in terms of total employee number (3936, that is 78% of the total employees in the population) and aggregated income (USD 1184 million, that is 83% of the income in the population).
3.3. Measurement of the Constructs
The survey builds on the existing literature to measure the theoretical constructs used in this research, i.e., the proximity dimensions as the independent and SOI performance as the dependent variables. Moreover, the econometric model includes several controls to rule out the potential effects of variables that are not of primary interest in this research.
Table 1 presents the variables and their measurement scales based on the adopted definitions.
As described in
Section 2.1, I differentiate among three types of SOI pathways: First, eco-efficient process innovations that concern both technological and organizational (such as supply chain management and environmental management systems) improvements at the level of production or administrative processes. Second, eco-efficient product innovations capture the introduction of mineral products that either serve as an input for development of renewable energy technologies or feature improved purity and recyclability. Third, the implementation of social innovations as practices for improving the social sustainability. Hence, the SOI construct comprises of three variables: PROCINN, PRODINN and SOCINN. The paper further measure these variables by asking the firm managers whether they have had introduced new/significantly improved processes, products, and organizational practices, respectively.
To measure the proximity constructs, the paper adopts the original definitions of proximity dimensions from Boschma [
16] as described in
Section 2.2. Organizational proximity (ORGPROX) implies the degree of formal arrangements used for external interactions. Following Lagendijk and Lorentzen [
17], local collaborations are not included in measuring this variable since geographical proximity could also forge interactions and innovation. I included five types of external knowledge sources that could potentially act as collaborators in innovation activities: suppliers of equipment, customers, universities or research institutes, competitors or other firms in the minerals industry, and NGOs or public authorities. Therefore, a firm scored 0 if it had no collaborations with these actors and 5 when it had collaborated with all of them during 2013–2015.
The institutional proximity is gauged by two variables: formal institutional proximity (INSTPROXF) and informal institutional proximity (INSTPROXI). To isolate this construct from organizational proximity, knowledge exchange through informal mechanisms and personal contacts such as meeting arenas (as opposed to formal arrangements such as contracts) are also included. I asked the firms to indicate their level of agreement with two statements concerning similarity of their “rules and laws” and “norms and values” with those of their external knowledge sources, to account for formal and informal institutional proximity, respectively. These variables are measured along a five-point Likert scale from “strongly disagree” to “fully agree”, thus taking a value from 0 to 4.
For cognitive proximity, researchers argued that having university graduates among the employees increase the likelihood of mutual understanding and learning in inter-sectoral contexts such as university–industry relationships [
56]. This operationalization has been widely used for measuring the absorptive capacity [
43] of firms, as the prior knowledge that enable firms to assimilate and exploit the external knowledge, and seems to comply with Boschma’s [
16] description that “the cognitive base of organizations define their absorptive capacity for learning and innovation”. Thus, this paper considers the cognitive proximity of a firm to an external source of knowledge as equivalent to the firm’s capacity (prior knowledge) to absorb the knowledge from that specific external source. Since the minerals industry is of synthetic knowledge base where both engineering and scientific knowledge are relevant [
57], the cognitive proximity construct in this paper comprises of two variables: engineering-related cognitive proximity (COGENG) and science-related cognitive proximity (COGSCI), measured by the share of personnel with a “bachelor degree/technical certificate” and “master degree or above”, respectively.
In addition to the main variables described above, the proposed econometric model will control for four variables that may offer probable explanations for the performance of firms in terms of SOI. First, firm size may influence both the capacity to pursue sustainability practices [
58] and general innovativeness [
59]. Therefore, the variable SIZE is defined as the number of full-time equivalent (FTE) employees a firm had at the end of the year 2015. Second, following Greco et al. [
60] and Fitjar and Rodríguez-Pose [
20], I expect that foreign-owned companies by having a better access to external resources, may be more prone to introduce various innovations. Thus, the paper introduced the binary variable FOREIGN to control for firms’ ownership type. Third, inter-sectorial variance may also influence the likelihood of innovation activities, due to the relatively different market characteristics such as the competitive environment and features of the raw material. To control for this variance, the paper included the variable SECTOR, by four dummies representing four different types of minerals: industrial minerals, natural and dimension stone, metallic ores and construction minerals. The energy minerals sector is not included in the sample due to its extremely low activity in Norway (only one company was active at the end of 2015). Finally, the fourth control variable accounts for the location of firms. The reason is that the driver for pursuing a specific SOI path, such as social innovation, may be stronger in regions with a higher density of nature-based activities, such as Northern Norway. The variable ECOREG is defined based on the NUTS level 2 classification for Norway [
61], including seven regions: “Oslo and Akershus”, “Hedmark and Oppland”, “Southeast Norway”, “Agder and Rogaland”, “Western Norway”, “Trøndelag” and “Northern Norway”. To measure this variable, I included seven dummies in all the models used for testing the hypotheses.
4. Results
4.1. Descriptive Statistics
This study included 101 Norwegian firms that are active in four different sectors within the minerals industry. As shown in
Table 2, the construction minerals sector is highly represented in the sample in terms of number of firms (58% of total sample), which corresponds to the overall representation of this sector in the Norway. On the other hand, the metallic ore sector in Norway comprises of only a few firms, though their size (number of employees) is relatively higher than other sectors, specially the construction minerals sector. Small and micro enterprises (with less than 50 FTEs) constitute 80% of the firms in this study, which is again in accordance with the dominance of small companies in Norway’s minerals industry. The mean value for the firm size is 38.97 (SD = 61.5) FTEs, with the largest firm having 315 full-time employees.
Table 3 provides the descriptive statistics and correlation coefficients for the variables. The dependent variables are the firms’ innovation performance in three different sustainability-related paths. A total of 42 firms (41.6%) declared that they have introduced either a new or significantly improved eco-efficient process, 16 firms (15.8%) developed new or significantly improved eco-efficient products, and 35 firms (34.7%) implemented new or significantly developed social sustainability practices during 2013–2015. Further investigation into the SOI construct shows that 45 firms (44.6%) introduced no innovation during the years covered by the survey, while 9 firms (8.9%) conducted simultaneously all the three types of innovations.
The variable ORGPROX that measures a firm’s organizational proximity has a mean value of 0.78, which indicates that during 2013–2015, mineral companies in Norway collaborated on average with less than one non-local organization. While 72 firms (71.3%) have had no collaborations beyond their local area, 10 firms (9.9%) had collaborations with four different types of non-local knowledge sources, and no firm had collaborations with all the five potential sources. The mean values for INSTPROXF and INSTPROXI show that firms on average have declared a moderate degree of similarity (value around 2 that is equivalent to the middle value in a five-point Likert scale from 0 to 4) of their “rules and laws” and “norms and values” to their external sources of knowledge. Although, the mean value for the formal dimension is slightly higher than informal institutional proximity. Finally, the values for the variables COGSCI and COGENG proves that the amount of employees with master degree or above is quite scarce in Norway’s minerals industry (mean share of personnel equals 3%), and the value for those with formal engineering education is also very low (mean share of personnel equals 14%). Of the total 101 firms in the sample, 59 firms (58.4%) have had no employees with master degree or above and 18 firms (17.8%) have had no employees with bachelor degree/technical certificate.
4.2. Robustness Checks
Late-response and non-response biases were assessed by comparing the answers to some particular questions and demographic examinations. For this purpose, the answers to the questions about introducing various types of SOI have been compared across responders after the first email invitation, after the reminder email, and after follow-up phone calls. To address non-response bias, I examined the demographics of responders and non-responders in terms of size, their location in Norway, sector and income. None of the above investigations revealed a significant difference between responders, late-responders and non-responders.
To examine the issue of multicollinearity, I first assessed the correlations between all the dependent and independent variables. As shown in
Table 3, the Spearman’s coefficient for only one of the correlations between independent variables, i.e., the correlation between COGENG and INSTPROXF, is above the threshold of 0.5 and significant, which raise the concern of multicollinearity. This issue was further examined by means of variance inflation factor (VIF) test and running linear regression models for all dependent and control variables. The result showed VIF values ranged from 1.07 to 1.73, which is long below the rule of thumb of 10. Therefore, no potential collinearity problem is indicated.
4.3. Regression Results
In order to examine which proximity dimensions contribute to SOI performance of the firms in Norway’s minerals industry, logit regression models were run with SPSS 24 software. The general model takes the following form:
where SOI represents the three different dependent variables as described in
Section 3.3: (1) PROCINN; (2) PRODINN and (3) SOCINN. The term PROX covers the five explanatory variables concerning various proximities, i.e., ORGPROX, INSTPROXF, INSTPROXI, COGSCI and COGENG. The model also includes the term Controls that refers to four control variables, namely SIZE, SECTOR, FOREIGN and ECOREG. Finally,
ε represents the error term.
Table 4 shows the results of the logit regression models in three columns. As shown in column A that belongs to the dependent variable PROCINN, model 1 introduces the effect of ORGPROX. As a result, the coefficient is positive but not significant, which rejects H1a. Model 2 adds INSTPROXF and INSTPROXI into the previous model, and shows significant and positive effect of the former on PROCINN. In model 3, the coefficient for COGENG is positive and significant, hence verifies the proposed relation between engineering-related cognitive proximity and PROCINN. Therefore, H1b and H1c are partly supported. The overall results for the outcome variable PROCINN show that while formal institutional proximity and engineering-related cognitive proximity are important factors in explaining the introduction of eco-efficient process innovations, the effect of other proximity dimensions is not significant for this outcome variable.
Column B shows the results of regression models concerning the dependent variable PRODINN. Model 4 indicates that the effect ORGPROX is not significant for PRODINN. This finding rejects H2a. In model 5, I included INSTPROXF and INSTPROXI, and the result shows that there is a positive relation between the formal dimension of institutional proximity and PRODINN, which partly supports H2b. Finally, introducing the terms for COGSCI and COGENG in model 6 results in a positive and significant coefficient for the former variable, thereby H2c is partly supported. The overall results for the outcome variable PRODINN show that formal institutional proximity, together with the science-related cognitive proximity, may be important determinants for the introduction of eco-efficient product innovation in Norway’s minerals industry.
Lastly, column C presents the regression results for SOCINN. According to model 7, the regression coefficient for ORGPROX is positive and significant, which provides support for H3a. The outcome of adding INSTPROXF and INSTPROXI to model 8 is a positive and significant coefficient for the latter variable, thus H3b is partly accepted. The combined result for the outcome variable SOCINN specify that collaboration with non-local external sources and shared norms and values are likely to increase the probability of implementing new or significantly improved social sustainability practices.
With regard to the control variables, firm size influences the likelihood of introducing all types of innovations aimed at sustainability. However, foreign-ownership is only significant for PROCINN. A possible explanation for this result is that implementation of eco-efficient processes requires a certain degree of financial capital that may be provided via foreign investment. The results for the variable SECTOR only shows significance for the introduction of eco-efficient products, which could be explained by the higher market possibilities for new product development in some specific sectors such as the industrial minerals. Lastly, I have not found any evidence for the relationship between the economic region in which a company is located and its innovativeness.
5. Discussion
By using evidence from the minerals industry in Norway, this paper aims to contribute to our understanding about the determinants of SOI performance in peripheral regions through investigating the individual and cumulative effects of three non-spatial types of proximities: organizational, institutional and cognitive proximity.
Table 5 summarizes the findings concerning the research question.
Therefore, the theoretical framework of this study is revised based on the confirmed relationships between proximity dimensions and SOI (
Figure 2).
The result shows that the degree of collaborations beyond the local region (as a measure for organizational proximity) is only significant for the implementation of social innovations. On the one hand, this finding corroborate the results of previous studies that engaging stakeholders through appropriate communication channels is a necessary precondition for generating innovations aimed at delivering social values [
6]. One the other hand, the rejection of proposed relationship between broadness of collaborations and process/product innovation would seem in contradiction to the earlier studies in low-and-medium-tech industries [
59]. A possible explanation for this result is the relatively longer period required for collaborative development of processes or products in the minerals industry, which may cause that the outcome of innovation activities does not appear simultaneously with the development stage. Future studies could investigate this effect by including lagged dependent variables.
As for the institutional proximity, the result of regression analysis indicates that similarity of governing rules and regulations, i.e., the existence of shared formal institutions, predicts the probability of introducing eco-efficient processes and products. Researchers have shown that in addition to lowering the uncertainty of interactions in the context of technological innovations at large, for instance by regulating the intellectual property rights [
62], rules and laws can also act as underlying mechanisms to align the economic and environmental objectives in the quest for eco-efficiency [
26,
47,
63]. Contrary to the formal dimension, informal institutional proximity has observed to be only (positively) related to social innovations. This finding could be explained by bearing in mind that informal institutions, which are related to cultural norms and values, are more region-specific [
18] and their impacts on innovation outcomes with more regional orientations (such as social innovations) are expected to be more than other types of SOI.
Cognitive proximity, as hypothesized, is related to both process and product innovations in Norway’s minerals industry. More specifically, a higher share of personnel educated from technical schools or universities helps the focal company to bridge the gap between its knowledge base and those of its external knowledge sources, thereby increasing the odds of learning and innovation. In this sense, the existence of educated employees not only augments a firm’s capacity to understand and apply the external knowledge, but also provides a better access to external knowledge sources through the employees’ relationships with skilled technicians and researchers [
25]. The novel approach of this paper to distinguish between the personnel with a master degree or above and those with a bachelor degree/technical certificate contributed to a better understanding about the relationship between different types of cognitive proximity and innovation pathways. As stated by Huber [
44], cognitive proximity is a complex and broad concept that requires further clarification about its sub-dimensions, for which I in this study took a step forward.
The findings presented above could have implications for policymakers and managers, specifically concerning how strategies and policy actions should address three different types of “distance”, namely organizational, cognitive and institutional, between the mineral companies and their external sources of knowledge. Closing this distance could in turn augment the ability of mineral companies to learn from those knowledge sources in their quest for innovations aimed at sustainability issues. In formulating policies, specific attention should be paid to the relatively different dimensions of proximity that affect a specific innovation pathway. In this regard, while regulative frameworks at national or European level might increase the ability of firms in achieving eco-efficiency objectives, it does not necessarily bring the same result in the context of social sustainability. Instead, cultural norms and values of conduct play a more important role than formal institutions in achieving superior social sustainability. For instance, the growing political attention towards green growth [
64] could facilitate the introduction of incentives that consequently encourage the minerals industry to invest on developing processes or products with less environmental footprints. On the other hand, strategic focus on establishing appropriate dialogue and improving the quality of sustainability reporting could close the normative gap between the minerals industry and societal stakeholders.
Policy interventions should also consider the progressive effect of promoting more than one proximity dimension to increase the SOI performance. Indeed, whereas the existence of one type of non-spatial proximity might increase the odds of innovation, augmenting the inter-organizational relationship by means of combining the existing proximity with another dimension(s) of proximity could exhibit a better innovation performance. As in the case of eco-efficient products in the minerals industry, the evidence suggests that the outcome from innovation activities could be significantly increased by combining policies and strategies that address the establishment of shared regulative frameworks and development of employees’ scientific knowledge beyond bachelor degree. In addition to nurturing cultural values such as trust, minerals policy initiatives are suggested to promote collaborations beyond local regions. These relationships could not only increase the likelihood of learning about the concerns of the broader community, but can also spur the inflow of new knowledge about the CSR solutions from other companies or industries.
This study certainly has some limitations that motivate future research. There is an increasing empirical evidence for curvilinear (inverted U-shape) relationships between various proximities and the innovation outcome [
40]. While this could be also the case for the positive relationships in this study, testing for a curvilinear effect requires larger samples that could then lower the sensitivity of logistic regression to interaction effects between the linear and quadratic terms for explanatory variables. Therefore, it is highly recommended to apply the theoretical framework of this study in larger samples in order to examine the proposed detrimental effect of excessive proximity for learning and innovation. Future research could also use a multi-level perspective for a detailed investigation of the interplay between proximity dimensions and the ultimate SOI performance. A possible research question will then be whether informal institutional proximity at the individual level triggers organizational proximity at firm and inter-firm levels. Finally yet importantly, adopting longitudinal research design to study the evolution of proximity dimensions over time will extend our understandings about their microfoundations and the likely changes in importance of one type of proximity for a specific type of innovation during various stages of sustainability transitions.