Next Article in Journal
Wind to Wheels Hydrogen Project
Previous Article in Journal
Researches on Fault Diagnosis of Time Master in TTCAN on Hybrid
World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Articles in this Issue were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on as a courtesy and upon agreement with AVERE.
Open AccessArticle

Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles

Karlsruhe Service Research Institute (KSRI) at the Karlsruhe Institute of Technology, Englerstrasse 11, Karlsruhe, 76131, Germany
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2016, 8(3), 673-684;
Published: 30 September 2016
PDF [673 KB, uploaded 18 May 2018]


The knowledge on user acceptance for electric vehicles is of high relevance for several stakeholders in this new vehicle market. This study provides an overview of applied methods in adoption research in the field of electric vehicles. These methods comprehend (1) experimental studies and lab-experiments, (2) interviews and focus groups, (3) surveys, (4) analyses of sales documentations and (5) social media analytics. We classify the data collection methods by two dimensions – (A) sample size and (B) degree of anonymity. We provide case study results for selected methods, identify the advantages, and show how new methods may complement the traditional approaches in future research.
Keywords: Consumers; EV (electric vehicle); Germany; market; marketing Consumers; EV (electric vehicle); Germany; market; marketing
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Share & Cite This Article

MDPI and ACS Style

Ensslen, A.; Kuehl, N.; Stryja, C.; Jochem, P. Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles. World Electr. Veh. J. 2016, 8, 673-684.

Show more citation formats Show less citations formats

Article Metrics

Article Access Statistics



[Return to top]
World Electr. Veh. J. EISSN 2032-6653 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top