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World Electric Vehicle Journal is published by MDPI from Volume 9 issue 1 (2018). Previous articles were published by The World Electric Vehicle Association (WEVA) and its member the European Association for e-Mobility (AVERE), the Electric Drive Transportation Association (EDTA), and the Electric Vehicle Association of Asia Pacific (EVAAP). They are hosted by MDPI on mdpi.com as a courtesy and upon agreement with AVERE.
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Article

Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles

by
Axel Ensslen
*,
Niklas Kuehl
,
Carola Stryja
and
Patrick Jochem
Karlsruhe Service Research Institute (KSRI) at the Karlsruhe Institute of Technology, Englerstrasse 11, Karlsruhe, 76131, Germany
*
Author to whom correspondence should be addressed.
World Electr. Veh. J. 2016, 8(3), 673-684; https://doi.org/10.3390/wevj8030673
Published: 30 September 2016

Abstract

The knowledge on user acceptance for electric vehicles is of high relevance for several stakeholders in this new vehicle market. This study provides an overview of applied methods in adoption research in the field of electric vehicles. These methods comprehend (1) experimental studies and lab-experiments, (2) interviews and focus groups, (3) surveys, (4) analyses of sales documentations and (5) social media analytics. We classify the data collection methods by two dimensions – (A) sample size and (B) degree of anonymity. We provide case study results for selected methods, identify the advantages, and show how new methods may complement the traditional approaches in future research.
Keywords: Consumers; EV (electric vehicle); Germany; market; marketing Consumers; EV (electric vehicle); Germany; market; marketing

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MDPI and ACS Style

Ensslen, A.; Kuehl, N.; Stryja, C.; Jochem, P. Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles. World Electr. Veh. J. 2016, 8, 673-684. https://doi.org/10.3390/wevj8030673

AMA Style

Ensslen A, Kuehl N, Stryja C, Jochem P. Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles. World Electric Vehicle Journal. 2016; 8(3):673-684. https://doi.org/10.3390/wevj8030673

Chicago/Turabian Style

Ensslen, Axel, Niklas Kuehl, Carola Stryja, and Patrick Jochem. 2016. "Methods to Identify User Needs and Decision Mechanisms for the Adoption of Electric Vehicles" World Electric Vehicle Journal 8, no. 3: 673-684. https://doi.org/10.3390/wevj8030673

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