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Volume 10
Issue 1
10.1080/20016689.2022.2061241
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Journal of Market Access & Health Policy (JMAHP) is published by MDPI from Volume 12 Issue 1 (2024). Previous articles were published by another publisher in Open Access under a CC-BY (or CC-BY-NC-ND) licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Taylor & Francis.
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Essay

Can Domestic Medical Tourism Contribute to Healthcare Equity? A Commentary

by
Michelle Rydback
1,*,
Akmal Hyder
1,
Gloria Macassa
2 and
Clara Simonsson
2
1
Department of Business and Economic Studies, University of Gävle, Gävle, Sweden
2
Department of Public Health and Sports Science, University of Gävle, Gävle, Sweden
*
Author to whom correspondence should be addressed.
J. Mark. Access Health Policy 2022, 10(1), 2061241; https://doi.org/10.1080/20016689.2022.2061241
Submission received: 3 December 2021 / Revised: 25 March 2022 / Accepted: 30 March 2022 / Published: 5 April 2022

Abstract

Pupose—This essay uses service marketing concept to discuss how domestic medical tourism (DMT) can contribute to healthcare equity in developed countries. Approach—The authors take up several vital issues. First, the potential benefits of DMT are outlined from a healthcare equity perspective; second, the challenges that DMT confronts in reaching its aim are identified; and finally, a few research areas are suggested. Finding—It is suggested that increased awareness about the healthcare service and proper service delivery are required to improve healthcare equity. Practical implication—This paper raises several research issues from service marketing to deal with delivery, communication, efficiency, and insurance practices regarding healthcare. Social implication—From a societal point of view, it explores how healthcare equity can be improved by DMT.
Keywords: Health equity; service marketing; awareness; marketing; European Union Health equity; service marketing; awareness; marketing; European Union

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MDPI and ACS Style

Rydback, M.; Hyder, A.; Macassa, G.; Simonsson, C. Can Domestic Medical Tourism Contribute to Healthcare Equity? A Commentary. J. Mark. Access Health Policy 2022, 10, 2061241. https://doi.org/10.1080/20016689.2022.2061241

AMA Style

Rydback M, Hyder A, Macassa G, Simonsson C. Can Domestic Medical Tourism Contribute to Healthcare Equity? A Commentary. Journal of Market Access & Health Policy. 2022; 10(1):2061241. https://doi.org/10.1080/20016689.2022.2061241

Chicago/Turabian Style

Rydback, Michelle, Akmal Hyder, Gloria Macassa, and Clara Simonsson. 2022. "Can Domestic Medical Tourism Contribute to Healthcare Equity? A Commentary" Journal of Market Access & Health Policy 10, no. 1: 2061241. https://doi.org/10.1080/20016689.2022.2061241

APA Style

Rydback, M., Hyder, A., Macassa, G., & Simonsson, C. (2022). Can Domestic Medical Tourism Contribute to Healthcare Equity? A Commentary. Journal of Market Access & Health Policy, 10(1), 2061241. https://doi.org/10.1080/20016689.2022.2061241

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