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Journal: Int. J. Environ. Res. Public Health, 2022
Volume: 19
Number: 4540
Article:
Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand—Focused on MICE Destination
Authors:
by
Jiwon Lee and Eunjoo Yoon
Link:
https://www.mdpi.com/1660-4601/19/8/4540
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