Next Article in Journal
The Psychometric Properties of the Meaning of Home and Housing-Related Control Beliefs Scales among 67–70 Year-Olds in Sweden
Previous Article in Journal
Medial Sigmoid Depression of the Mandibular Ramus as a Lesion-Mimicking Anatomical Variation: A Systematic Review
Previous Article in Special Issue
Mobile and Online Health Information: Exploring Digital Media Use among Austrian Parents
Article

Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain

1
Faculty of Economics and Business, Universitat Oberta de Catalunya (UOC), 08035 Barcelona, Spain
2
Interdisciplinary Research Group on ICTs (i2TIC), Universitat Oberta de Catalunya (UOC), 08035 Barcelona, Spain
3
Faculty of Economic and Administrative Sciences, Universidad Austral de Chile (UACh), Valdivia 5110566, Chile
4
Faculty of Health Sciences, Universitat Oberta de Catalunya (UOC), 08018 Barcelona, Spain
*
Author to whom correspondence should be addressed.
Academic Editor: Daniela Haluza
Int. J. Environ. Res. Public Health 2021, 18(8), 4270; https://doi.org/10.3390/ijerph18084270
Received: 9 March 2021 / Revised: 12 April 2021 / Accepted: 14 April 2021 / Published: 17 April 2021
(This article belongs to the Special Issue The Future of Healthcare: Telemedicine, Public eHealth, and Big Data)
The lack of blood donors is a global problem that prevents the demand for blood prompted by an ageing population and increased life expectancy from being met. The aim of this study was to conduct an initial exploration of the reasons for using digital platforms in blood donation. Using a Theory of Planned Behaviour (TPB) framework, microdata for 389 participants from Latin American countries and Spain, and Partial Least Square-Structural Equation Modelling (PLS-SEM), the study obtained three main prediction paths. The first two started from feelings of trust in the digital community and a positive mood state associated with a modern lifestyle, and they were linked to attitudes and behavioural control in the explanation of the intention to donate and actual blood donation. The third path started from modern lifestyles, and was linked to the subjective norm in the prediction of intention and actual donation. These paths represent one of the very first attempts to predict intentions of donation and collaborative donation by taking a PLS-SEM approach. By determining the paths underpinning collaborative blood donors’ motives, the results of this study provide strong support for the usefulness of the TPB model within the context of digital platform use and blood donation. View Full-Text
Keywords: blood donation; digital platforms; collaborative exchanges; consumer behaviour; Theory of Planned Behaviour blood donation; digital platforms; collaborative exchanges; consumer behaviour; Theory of Planned Behaviour
Show Figures

Figure 1

MDPI and ACS Style

Torrent-Sellens, J.; Salazar-Concha, C.; Ficapal-Cusí, P.; Saigí-Rubió, F. Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain. Int. J. Environ. Res. Public Health 2021, 18, 4270. https://doi.org/10.3390/ijerph18084270

AMA Style

Torrent-Sellens J, Salazar-Concha C, Ficapal-Cusí P, Saigí-Rubió F. Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain. International Journal of Environmental Research and Public Health. 2021; 18(8):4270. https://doi.org/10.3390/ijerph18084270

Chicago/Turabian Style

Torrent-Sellens, Joan, Cristian Salazar-Concha, Pilar Ficapal-Cusí, and Francesc Saigí-Rubió. 2021. "Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain" International Journal of Environmental Research and Public Health 18, no. 8: 4270. https://doi.org/10.3390/ijerph18084270

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop