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Research on the Development of Religious Tourism and the Sustainable Development of Rural Environment and Health
Article

Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists

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College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea
2
School of Hospitality and Tourism Management, Spears School of Business, Oklahoma State University, 365 Human Sciences, Stillwater, OK 74078, USA
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College of International Business, Zhejiang Yuexiu University, No.428 Kuaiji Road, Yuecheng District, Shaoxing 312000, China
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Social Matters Research Group, Universidad Loyola Andalucía C/Escritor Castilla Aguayo, 4, 14004 Córdoba, Spain
5
Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile
*
Author to whom correspondence should be addressed.
Academic Editors: Santiago Tejedor Calvo and Laura Cervi
Int. J. Environ. Res. Public Health 2021, 18(7), 3788; https://doi.org/10.3390/ijerph18073788
Received: 1 March 2021 / Revised: 31 March 2021 / Accepted: 1 April 2021 / Published: 5 April 2021
(This article belongs to the Special Issue Tourism, Sustainability, Health and the Environment)
With the growth of rural tourism in China, this study aims to determine the destination attributes, tourism satisfaction, and intention of revisiting Inner Mongolia. This study also investigated the mean comparison of tourist satisfaction and revisit intention across domestic tourists’ demographic characteristics. Structural analysis revealed that destination attributes have a positive influence on satisfaction and revisit intention. In addition, the result of the mean difference test showed that satisfaction is significantly different between male and female tourists, and revisit intention significantly varies across the season. Our findings have an excellent directive significance to bring forward rural tourism in Inner Mongolia. View Full-Text
Keywords: destination attributes; tourist satisfaction; revisit intention; rural tourism; Inner Mongolia destination attributes; tourist satisfaction; revisit intention; rural tourism; Inner Mongolia
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MDPI and ACS Style

Che, C.; Koo, B.; Wang, J.; Ariza-Montes, A.; Vega-Muñoz, A.; Han, H. Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists. Int. J. Environ. Res. Public Health 2021, 18, 3788. https://doi.org/10.3390/ijerph18073788

AMA Style

Che C, Koo B, Wang J, Ariza-Montes A, Vega-Muñoz A, Han H. Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists. International Journal of Environmental Research and Public Health. 2021; 18(7):3788. https://doi.org/10.3390/ijerph18073788

Chicago/Turabian Style

Che, Chen, Bonhak Koo, Jiatong Wang, Antonio Ariza-Montes, Alejandro Vega-Muñoz, and Heesup Han. 2021. "Promoting Rural Tourism in Inner Mongolia: Attributes, Satisfaction, and Behaviors among Sustainable Tourists" International Journal of Environmental Research and Public Health 18, no. 7: 3788. https://doi.org/10.3390/ijerph18073788

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