Characterizing the Content Related to Oral Health Education on TikTok
Abstract
:1. Introduction
2. Materials and Methods
2.1. Study Design
2.2. Sample Videos
2.3. Survey Elaboration
2.4. Evaluation of the Videos
2.5. Statistical Analysis
3. Results
3.1. Technical Description of the Videos
3.1.1. Video Setting and Staging
3.1.2. Oral Care Products Presented in the Videos
3.2. Intended Objectives by TikTok Videos Corresponding to #Oralhealtheducation
3.3. Targeted Audience by TikTok Videos Corresponding to #Oralhealtheducation
3.4. Scientific or Clinical Basis of the Message Delivered by TikTok Videos Corresponding to #Oralhealtheducation
3.5. Subjective Evaluation of the Quality of TikTok Videos Corresponding to #Oralhealtheducation
4. Discussion
5. Conclusions
Supplementary Materials
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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n/N 1 (%) | |
---|---|
Concerning the main character: | |
Presented himself as a health professional | 40/61 (65.6) |
Pseudonym with “Dr” or “Doc” or “Doctor” | 15/61 (24.6) |
Dressed in a professional outfit | 33/61 (54.1) |
Concerning the equipment, the demonstration was made: | |
By one character on himself | 4/20 (20.0) |
By one character on another person | 3/20 (15) |
Staging of the video: | |
Musical background | 51/69 (73.9) |
Composed with key text-messages | 58/69 (84.0) |
Contained lyrics | 38/69 (55.1) |
Entirely subtitled | 12/69 (17.4) |
Humorous tone | 4/69 (5.8) |
Academic tone | 5/69 (7.2) |
n/N 1 (%) | |
---|---|
Toothbrush: | 35/69 (50.0) |
Manual toothbrush | 26/35 (74.3) |
Electric toothbrush | 9/35 (25.7) |
Toothpaste | 19/69 (27.1) |
Mouthwash | 14/69 (20.0) |
Dental floss | 16/69 (22.8) |
Interdental brush | 5/69 (7.1) |
Tongue scraper | 3/69 (4.3) |
Other (water floss, essential oils, whitener, nocturnal denture) | 8/69 (11.6) |
Oral Health Professionals | Health Education Professionals | ||||||
---|---|---|---|---|---|---|---|
Does the Video Provide (N = 69) 1: | Number of Agreements n (%) 2 | Number of Yes per Agreement n (%) 3 | Kappa of Fleiss (Kf) | Number of Agreements n (%) 2 | Number of Yes per Agreement n (%) 3 | Kappa of Fleiss (Kf) | Inter-Rater Agreement K (f) |
C.1. oral hygiene advice/message? | 44 (63.8) | 36/44 (81.8) | 0.407 p < 0.0001 | 25 (36.2) | 21/25 (72.0) | 0.074 p = 0.2830 | 0.218 p < 0.0001 |
C.2. nutritional advice? | 65 (94.2) | 4/65 (6.2) | 0.757 p < 0.0001 | 65 (94.2) | 1/65 (1.5) | 0.535 p < 0.0001 | 0.643 p < 0.0001 |
C.3. preventive advice related to pathology? | 49 (71.0) | 3/49 (6.1) | 0.279 p < 0.0001 | 52 (73.4) | 1/52 (7.7) | 0.199 p = 0.0042 | 0.264 p < 0.0001 |
C.4. advice on materials/product selection? | 46 (66.7) | 12/46 (26.1) | 0.504 p < 0.0001 | 49 (71.0) | 8/49 (16.3) | 0.499 p < 0.0001 | 0.466 p < 0.0001 |
C.5. advice on the use of products/materials? | 43 (62.3) | 12/43 (27.9) | 0.439 p < 0.0001 | 36 (52.2) | 5/36 (13.9) | 0.201 p = 0.0038 | 0.284 p < 0.0001 |
C.6. advice for follow-up/consultation/management by an oral health professional? | 65 (94.2) | 2/65 (3.1) | 0.616 p < 0.0001 | 66 (95.6) | 0/66 (0) | 0.235 p = 0.0007 | 0.405 p < 0.0001 |
Oral Health Professionals | Health Education Professionals | ||||||
---|---|---|---|---|---|---|---|
Does the Video Provide (N = 69) 1: | Number of Agreements n (%) 2 | Number of Yes per Agreement n (%) 3 | Kappa of Fleiss (Kf) | Number of Agreements n (%) 2 | Number of Yes per Agreement n (%) 3 | Kappa of Fleiss (Kf) | Inter-Rater Agreement K (f) |
C.7. Is the audience for the video clearly defined/identifiable? | 42 (60.9) | 9 (21.4) | 0.412 p < 0.0001 | 23 (33.3) | 3 (13.0) | 0.099 p = 0.0766 | 0.141 p < 0.0001 |
All audience | 47 (68.1) | 1 (2.1) | 0.151 p = 0.0083 | 48 (69.5) | 0 (0) | 0.133 p = 0.0563 | 0.111 p < 0.0001 |
Children | 53 (76.8) | 1 (1.8) | 0.208 p = 0.0001 | 66 (95.6) | 5 (7.6) | 0.834 p < 0.0001 | 0.396 p < 0.0001 |
Adolescents | 56 (81.1) | 0 (0) | 0.083 p = 0.1250 | 67 (97.1) | 0 (0) | 0.324 p < 0.0001 | 0.035 p = 01520 |
Women (including pregnant women) | 60 (86.9) | 2 (3.3) | 0.403 p < 0.0001 | 68 (98.5) | 2 (2.9) | 0.870 p < 0.0001 | 0.581 p < 0.0001 |
Parents | 57 (82.6) | 0 (0) | 0.030 p = 0.5820 | 68 (98.5) | 0 (0) | −0.004 p = 0.9440 | 0.003 p = 0.899 |
Oral Health Professionals | Health Education Professionals | ||||||
---|---|---|---|---|---|---|---|
Number of Agreements n (%) 1 | Number of Yes per Agreement n (%) 2 | Kappa of Fleiss (Kf) | Number of Agreements n (%) 1 | Number of Yes per Agreement n (%) 2 | Kappa of Fleiss (Kf) | Inter-Rater Agreement K (f) | |
D.1. The subject is mastered | 32 (46.4) | 20 (62.5) | 0.282 p < 0.0001 | 9 (13.0) | 3 (33.3) | 0.177 p = 0.0004 | 0.132 p < 0.0001 |
D.2. The vocabulary is appropriate | 38 (55.1) | 25 (65.8) | 0.379 p < 0.0001 | 11 (15.9) | 6 (54.5) | 0.132 p = 0.0079 | 0.25 p < 0.0001 |
D.3. The video describes the cause/etiology/mechanisms of occurrence of the problem (s) | 51 (73.9) | 7 (13.7) | 0.489 p < 0.0001 | 31 (44.9) | 9 (29.0) | 0.312 p < 0.0001 | 0.385 p < 0.0001 |
D.4. The video cites any official source (s) | 65 (94.2) | 1 (1.5) | 0.409 p < 0.0001 | 55 (79.7) | 1 (1.8) | 0.298 p < 0.0001 | 0.26 p < 0.0001 |
D.5. The video applies official recommendations | 34 (49.3) | 20 (58.8) | 0.32 p < 0.0001 | 0 (0) | 0 (0) | 0.084 p = 0.1260 | 0.017 p = 0.4210 |
D.6. The expected benefits of the recommendations described | 37 (53.6) | 5 (13.5) | 0.256 p = 0.0002 | 26 (37.7) | 8 (30.8) | 0.208 p = 0.0001 | 0.239 p < 0.0001 |
D.7. The consequences of not following the recommendations are described/explained | 51 (73.9) | 2 (3.9) | 0.381 p < 0.0001 | 34 (49.3) | 4 (11.8) | 0.257 p < 0.0001 | 0.307 p < 0.0001 |
D.8. The video describes how following the recommendations affect quality of life | 55 (79.7) | 0 (0) | 0.148 p = 0.033 | 27 (39.1) | 0 (0) | −0.049 p = 0.3620 | 0.036 p < 0.0001 |
D.9. The video explains the limitations of the tips/materials presented | 57 (82.6) | 0 (0) | −0.0615 p = 0.376 | 52 (73.4) | 0 (0) | 0.028 p = 0.6010 | 0.073 p = 0.0051 |
D.10. The video gives false or erroneous information | 32 (46.4) | 8 (25.0) | 0.231 p = 0.0009 | 0 (0) | 0 (0) | −0.042 p = 0.5420 | −0.047 p = 0.0395 |
D.11. The video complies with dental ethics or dental professionals | 33 (47.8) | 29 (87.8) | 0.147 p = 0.0349 | 0 (0) | 0 (0) | −0.050 p = 0.3600 | −0.043 p = 0.0599 |
D.12. The video indicates when to consult a professional | 65 (94.2) | 3 (4.6) | 0.713 p < 0.0001 | 50 (72.5) | 2 (4.0) | 0.310 p < 0.0001 | 0.443 p < 0.0001 |
Oral Health Professionals | Health Education Professionals | TikTok’s Target Audience | ||||||||
---|---|---|---|---|---|---|---|---|---|---|
Number of Agreements n (%) 1 | Agree (4) or Totally Agree (5) n (%) 2 | ICC [95% CI] | Number of Agreements n (%) 1 | Agree (4) or Totally Agree (5) n (%) 2 | ICC [95% CI] | Inter-Rater Agreement ICC [95% CI] | Number of Agreements n (%) 1 | Agree (4) or Totally Agree (5) n (%) 2 | ICC [95% CI] | |
E.1. Do you think the video is attractive? | 12 (17.4) | 0 (0) | 0.20 [0.06; 0.36] | 15 (21.7) | 0 (0) | 0.03 [−0.09; 0.18] | 0.18 [0.09; 0.28] | 1 (1.5) | 1 (100) | 0.60 [0.52; 0.69] |
E.2. Do you think the video is likely to increase awareness of the importance of oral health? | 15 (21.8) | 0 (0) | 0.21 [0.06; 0.37] | 22 (31.9) | 0 (0) | 0.11 [−0.03; 0.26] | 0.22 [0.13; 0.33] | 1 (1.5) | 1 (100) | 0.58 [0.49; 0.67] |
E.3. Do you think that video is likely to provide relevant information related to oral health? | 12 (17.4) | 0 (0) | 0.24 [0.09; 0.4] | 21 (30.4) | 0 (0) | 0.12 [−0.02; 0.28] | 0.21 [0.12; 0.32] | 2 (2.9) | 1 (50) | 0.70 [0.62; 0.78] |
E.4. Do you think the video is likely to change oral hygiene habits? | 15 (21.8) | 0 (0) | 0.29 [0.14; 0.45] | 13 (18.8) | 0 (0) | 0.08 [−0.06; 0.23] | 0.23 [0.142; 0.346] | 3 (4.3) | 3 (100) | 0.67 [0.59; 0.75] |
E.5. Overall score for the video | 21 (30.4) | 0 (0) | 0.37 [0.22; 0.51] | 17 (24.6) | 0 (0) | 0.03 [−0.09; 0.19] | 0.25 [0.15; 0.36] | 3 (4.3) | 3 (100) | 0.65 [0.57; 0.74] |
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Fraticelli, L.; Smentek, C.; Tardivo, D.; Masson, J.; Clément, C.; Roy, S.; Dussart, C.; Bourgeois, D.; Carrouel, F. Characterizing the Content Related to Oral Health Education on TikTok. Int. J. Environ. Res. Public Health 2021, 18, 13260. https://doi.org/10.3390/ijerph182413260
Fraticelli L, Smentek C, Tardivo D, Masson J, Clément C, Roy S, Dussart C, Bourgeois D, Carrouel F. Characterizing the Content Related to Oral Health Education on TikTok. International Journal of Environmental Research and Public Health. 2021; 18(24):13260. https://doi.org/10.3390/ijerph182413260
Chicago/Turabian StyleFraticelli, Laurie, Colette Smentek, Delphine Tardivo, Julien Masson, Céline Clément, Sylvain Roy, Claude Dussart, Denis Bourgeois, and Florence Carrouel. 2021. "Characterizing the Content Related to Oral Health Education on TikTok" International Journal of Environmental Research and Public Health 18, no. 24: 13260. https://doi.org/10.3390/ijerph182413260