Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates
Abstract
:1. Introduction
2. Literature Review and Theoretical Development
2.1. Factors Affecting Calorie and Quantity Estimates
2.2. The Importance and Influence of Images
2.3. The Effects of Visual Information on Consumer Experience and Judgment
2.4. The Influence of Visuals through Associations with Product Attributes
2.5. Visual Cues and Calorie Estimation
2.6. Depicted Product Size and Calorie Estimate
2.7. Picture Size May Influence Judgment of Calories Even When Objective Information Is Present
3. Study 1: Do Larger Package Sizes Lead to Increased Calorie Estimates?
3.1. Method
3.1.1. Participants
3.1.2. Design and Manipulations
3.1.3. Measures
3.2. Results and Discussion
4. Study 2: Are Larger Package Graphics More Influential Than Objective Information?
4.1. Methods
4.1.1. Participants and Setting
4.1.2. Design and Manipulations
4.1.3. Measures
4.2. Results and Discussion
5. General Discussion
5.1. Discussion
5.2. Contributions and Implications
5.3. Limitations and Future Research
6. Conclusions
Author Contributions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Condition | N | Mean | SD | Min | Max |
---|---|---|---|---|---|
Small | 44 | 190.59 | 84.59 | 5 | 350 |
Medium | 43 | 253.67 | 140.28 | 100 | 800 |
Large | 43 | 281.49 | 201.33 | 40 | 1000 |
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Tal, A.; Gvili, Y.; Amar, M. Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates. Int. J. Environ. Res. Public Health 2021, 18, 12392. https://doi.org/10.3390/ijerph182312392
Tal A, Gvili Y, Amar M. Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates. International Journal of Environmental Research and Public Health. 2021; 18(23):12392. https://doi.org/10.3390/ijerph182312392
Chicago/Turabian StyleTal, Aner, Yaniv Gvili, and Moty Amar. 2021. "Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates" International Journal of Environmental Research and Public Health 18, no. 23: 12392. https://doi.org/10.3390/ijerph182312392