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Article

Narcissism and Social Media: The Role of Communal Narcissism

1
Department of Psychology, Reykjavik University, 102 Reykjavik, Iceland
2
Department of Business, Reykjavik University, 102 Reykjavik, Iceland
*
Author to whom correspondence should be addressed.
Academic Editor: Jimmie Manning
Int. J. Environ. Res. Public Health 2021, 18(19), 10106; https://doi.org/10.3390/ijerph181910106
Received: 23 July 2021 / Revised: 15 September 2021 / Accepted: 21 September 2021 / Published: 26 September 2021
Agentic narcissism and vulnerable narcissism have been widely studied in relation to social media use. However, with research on communal narcissism in its early stages, the current study examines communal narcissism in relation to social media use. Specifically, the current study investigates whether communal narcissism is related to use and frequency of use of the popular social networking sites Instagram, Reddit and Twitter, and if communal narcissism relates to the importance of receiving feedback and to the quality-rating of self-presented content on those platforms. A total of 334 individuals were recruited from Amazon Mechanical Turk, with two-thirds being male (66.7%). A regression analysis showed that communal narcissism was related to increased use of Instagram and Twitter but not Reddit. Sharing content, the importance of feedback and better than average ratings had positive associations with communal narcissism. The relationship between communal narcissism and sharing on social media was fully mediated by wanting validation on social media and higher ratings of self-presented content. Communal narcissism had a notably strong relationship with wanting validation on all platforms and our results suggest that communal narcissism might be especially relevant in the context of social media use. View Full-Text
Keywords: personality; communal narcissism; social networking sites; social media personality; communal narcissism; social networking sites; social media
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MDPI and ACS Style

Kristinsdottir, K.H.; Gylfason, H.F.; Sigurvinsdottir, R. Narcissism and Social Media: The Role of Communal Narcissism. Int. J. Environ. Res. Public Health 2021, 18, 10106. https://doi.org/10.3390/ijerph181910106

AMA Style

Kristinsdottir KH, Gylfason HF, Sigurvinsdottir R. Narcissism and Social Media: The Role of Communal Narcissism. International Journal of Environmental Research and Public Health. 2021; 18(19):10106. https://doi.org/10.3390/ijerph181910106

Chicago/Turabian Style

Kristinsdottir, Kolbrun H., Haukur F. Gylfason, and Rannveig Sigurvinsdottir. 2021. "Narcissism and Social Media: The Role of Communal Narcissism" International Journal of Environmental Research and Public Health 18, no. 19: 10106. https://doi.org/10.3390/ijerph181910106

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