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IJERPH
Volume 18
Issue 13
10.3390/ijerph18136795
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Article

The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA

by
Yu Wang
1,
Zongshuan Duan
1,
Sherry L. Emery
2,
Yoonsang Kim
2,
Frank J. Chaloupka
3 and
Jidong Huang
1,*
1
School of Public Health, Georgia State University, Atlanta, GA 30303, USA
2
NORC at The University of Chicago, Chicago, IL 60637, USA
3
School of Public Health, University of Illinois at Chicago, Chicago, IL 60612, USA
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2021, 18(13), 6795; https://doi.org/10.3390/ijerph18136795
Submission received: 14 March 2021 / Revised: 17 June 2021 / Accepted: 22 June 2021 / Published: 24 June 2021
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Abstract

This study aims to examine how e-cigarette prices and advertising, key determinants of e-cigarette demand, are associated with the demand for smokeless tobacco (SLT) products in the US. Market-level sales and price data by year (2010–2017), quarter, and type of retail store were compiled from Nielsen retail store scanner database. E-cigarette TV advertising ratings data were compiled from Kantar Media. Four-way (market, year, quarter, store type) fixed-effect models were used to estimate the associations between e-cigarette price and TV advertising and sales of SLT products (chewing loose leaf, moist snuff, and snus). Our results showed that a 1% rise in own price was associated with a reduction in sales by 1.8% for chewing loose leaf, 1.6% for moist snuff, and 2.2% for snus, respectively. In addition, a 1% rise in disposable e-cigarette price was associated with 0.3% and 0.6% increased sales for moist snuff and snus, respectively. The association between e-cigarette TV advertising and SLT product sales was not significant. Our results suggest that disposable e-cigarettes and certain SLT products (moist snuff and snus) are potential substitutes. Policies aiming to regulate e-cigarette use and sales need to consider their potential link with the demand for SLT products.
Keywords: e-cigarettes; smokeless tobacco; chewing loose leaf; moist snuff; snus; cigarettes; price; TV advertising; price elasticity e-cigarettes; smokeless tobacco; chewing loose leaf; moist snuff; snus; cigarettes; price; TV advertising; price elasticity

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MDPI and ACS Style

Wang, Y.; Duan, Z.; Emery, S.L.; Kim, Y.; Chaloupka, F.J.; Huang, J. The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA. Int. J. Environ. Res. Public Health 2021, 18, 6795. https://doi.org/10.3390/ijerph18136795

AMA Style

Wang Y, Duan Z, Emery SL, Kim Y, Chaloupka FJ, Huang J. The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA. International Journal of Environmental Research and Public Health. 2021; 18(13):6795. https://doi.org/10.3390/ijerph18136795

Chicago/Turabian Style

Wang, Yu, Zongshuan Duan, Sherry L. Emery, Yoonsang Kim, Frank J. Chaloupka, and Jidong Huang. 2021. "The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA" International Journal of Environmental Research and Public Health 18, no. 13: 6795. https://doi.org/10.3390/ijerph18136795

APA Style

Wang, Y., Duan, Z., Emery, S. L., Kim, Y., Chaloupka, F. J., & Huang, J. (2021). The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA. International Journal of Environmental Research and Public Health, 18(13), 6795. https://doi.org/10.3390/ijerph18136795

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