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Article

The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA

1
School of Public Health, Georgia State University, Atlanta, GA 30303, USA
2
NORC at The University of Chicago, Chicago, IL 60637, USA
3
School of Public Health, University of Illinois at Chicago, Chicago, IL 60612, USA
*
Author to whom correspondence should be addressed.
Academic Editor: Jennifer Cantrell
Int. J. Environ. Res. Public Health 2021, 18(13), 6795; https://doi.org/10.3390/ijerph18136795
Received: 14 March 2021 / Revised: 17 June 2021 / Accepted: 22 June 2021 / Published: 24 June 2021
This study aims to examine how e-cigarette prices and advertising, key determinants of e-cigarette demand, are associated with the demand for smokeless tobacco (SLT) products in the US. Market-level sales and price data by year (2010–2017), quarter, and type of retail store were compiled from Nielsen retail store scanner database. E-cigarette TV advertising ratings data were compiled from Kantar Media. Four-way (market, year, quarter, store type) fixed-effect models were used to estimate the associations between e-cigarette price and TV advertising and sales of SLT products (chewing loose leaf, moist snuff, and snus). Our results showed that a 1% rise in own price was associated with a reduction in sales by 1.8% for chewing loose leaf, 1.6% for moist snuff, and 2.2% for snus, respectively. In addition, a 1% rise in disposable e-cigarette price was associated with 0.3% and 0.6% increased sales for moist snuff and snus, respectively. The association between e-cigarette TV advertising and SLT product sales was not significant. Our results suggest that disposable e-cigarettes and certain SLT products (moist snuff and snus) are potential substitutes. Policies aiming to regulate e-cigarette use and sales need to consider their potential link with the demand for SLT products. View Full-Text
Keywords: e-cigarettes; smokeless tobacco; chewing loose leaf; moist snuff; snus; cigarettes; price; TV advertising; price elasticity e-cigarettes; smokeless tobacco; chewing loose leaf; moist snuff; snus; cigarettes; price; TV advertising; price elasticity
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MDPI and ACS Style

Wang, Y.; Duan, Z.; Emery, S.L.; Kim, Y.; Chaloupka, F.J.; Huang, J. The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA. Int. J. Environ. Res. Public Health 2021, 18, 6795. https://doi.org/10.3390/ijerph18136795

AMA Style

Wang Y, Duan Z, Emery SL, Kim Y, Chaloupka FJ, Huang J. The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA. International Journal of Environmental Research and Public Health. 2021; 18(13):6795. https://doi.org/10.3390/ijerph18136795

Chicago/Turabian Style

Wang, Yu, Zongshuan Duan, Sherry L. Emery, Yoonsang Kim, Frank J. Chaloupka, and Jidong Huang. 2021. "The Association between E-Cigarette Price and TV Advertising and the Sales of Smokeless Tobacco Products in the USA" International Journal of Environmental Research and Public Health 18, no. 13: 6795. https://doi.org/10.3390/ijerph18136795

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