Important Factors Affecting User Experience Design and Satisfaction of a Mobile Health App—A Case Study of Daily Yoga App
Abstract
:1. Introduction
2. Theoretical Background
2.1. Yoga App and User Experience
2.2. Strategic Experiential Modules as User Experience Evaluation Dimensions
2.3. DEMATEL-Based ANP Used to Discuss Key Factors
3. Methods
3.1. Delphi Method
3.2. DEMATEL-Based ANP
3.2.1. Research Questionnaire
3.2.2. Establishment of the Direct Influence Matrix Z
3.2.3. Establishment of the Normalized Direct Influence Matrix X = S ∗ Z
3.2.4. Calculation of the Total Influence Matrix T
3.2.5. Setting a Threshold and Building an NRM
3.2.6. Importance and Relation of Each Criterion
3.2.7. Ranking the Importance of Factors
3.3. Importance–Performance Analysis
4. Results
4.1. Establishment of a Framework for Criteria Evaluation
4.2. Ranking the Importance of the Criteria
4.3. Building a Network Relationship Map
4.4. IPA Results
5. Discussion
5.1. Factor Analysis
5.1.1. Key Factors with High Satisfaction
5.1.2. Key Factors Associated with Low Satisfaction
5.1.3. Factors of General Importance and Low Satisfaction
5.1.4. Factors of General Importance and High Satisfaction
5.2. Implications for Research
6. Conclusions
Author Contributions
Funding
Conflicts of Interest
References
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No. | Job | Experience |
---|---|---|
1 | Product manager | Product Manager of the Daily Yoga app with 7 years working experience as the app product manager. |
2 | Product manager | Product Manager of the Daily Yoga app with 5 years working experience as the app product manager. |
3 | User interface designer | UI designer for the Daily Yoga app with 5 years of app interface design and visual design experience. |
4 | User interface designer | UI designer for the Daily Yoga app with 5 years of app interface design and visual design experience. |
5 | University teachers | 18 years of work experience, PhD in design, assistant professor, creative director. Research fields: web design, graphic design, packaging design, identification design, and brand design. |
6 | University teachers | 7 years of teaching experience in a university, PhD in design. Research fields: visual communication design, UI design direction. |
7 | University teachers | 5 years of teaching experience in a university, PhD in design. Research fields: industrial design, interaction design direction. |
8 | University teachers | 5 years of teaching experience in a university, PhD in design, design director. Research fields: visual communication design, UI design, brand design. |
Criteria | 0 | 1 | 2 |
---|---|---|---|
Association | No effect | Some effect | Strong effect |
Dimensions | Criteria | Criteria Descriptions |
---|---|---|
Sense | Attractive interface (C1) | The visual design of the interface is exquisite, the overall appearance is consistent, and the color collocation is visually pleasing. |
Identification (C2) | The interface design is featured, personalized and identifiable, making it easy for people to remember the Daily Yoga app. | |
Feel | Sense of achievement (C3) | The participants’ physical fitness, skills, and knowledge of yoga have steadily improved. |
Incentive (C4) | Encouragement, supervision, and reward mechanisms have the effect of cultivating regular yoga practice. | |
Think | Guided use (C5) | Provides simple and clear guidance and instructions for users to use the app more effectively. |
Act | Yoga class (C6) | Some quality yoga classes are available for free, and more classes are available if you pay for them. |
Data record (C7) | It helps users to record exercise expenditure and manage and evaluate physical fitness. | |
Target plan (C8) | Provides a plan to achieve goals with clear steps for fitness tasks. | |
Yoga mall (C9) | Meets the needs of users to purchase peripheral yoga equipment more quickly and conveniently. | |
Relate | Brand recognition (C10) | Is in agreement with the guidance and culture of Daily Yoga and believes that its service quality is trustworthy. |
T | C1 | C2 | C3 | C4 | C5 | C6 | C7 | C8 | C9 | C10 |
---|---|---|---|---|---|---|---|---|---|---|
C1 | 0.287 | 0.426 | 0.442 | 0.474 | 0.455 | 0.547 | 0.387 | 0.467 | 0.491 | 0.541 |
C2 | 0.388 | 0.280 | 0.413 | 0.423 | 0.407 | 0.485 | 0.363 | 0.415 | 0.441 | 0.488 |
C3 | 0.229 | 0.253 | 0.283 | 0.366 | 0.317 | 0.380 | 0.308 | 0.341 | 0.336 | 0.392 |
C4 | 0.265 | 0.289 | 0.415 | 0.302 | 0.325 | 0.404 | 0.359 | 0.421 | 0.345 | 0.393 |
C5 | 0.280 | 0.330 | 0.396 | 0.369 | 0.270 | 0.440 | 0.333 | 0.369 | 0.349 | 0.398 |
C6 | 0.337 | 0.375 | 0.527 | 0.497 | 0.435 | 0.420 | 0.459 | 0.497 | 0.462 | 0.519 |
C7 | 0.285 | 0.311 | 0.461 | 0.433 | 0.367 | 0.452 | 0.291 | 0.450 | 0.398 | 0.407 |
C8 | 0.272 | 0.273 | 0.447 | 0.426 | 0.345 | 0.459 | 0.372 | 0.317 | 0.365 | 0.390 |
C9 | 0.242 | 0.246 | 0.272 | 0.283 | 0.269 | 0.325 | 0.255 | 0.293 | 0.228 | 0.355 |
C10 | 0.275 | 0.289 | 0.351 | 0.327 | 0.300 | 0.362 | 0.293 | 0.336 | 0.346 | 0.290 |
No. | Criteria | D | R | D + R | D − R |
---|---|---|---|---|---|
C1 | Attractive interface | 4.230 | 0.388 | 4.618 | 3.842 |
C2 | Identification | 3.460 | 0.801 | 4.261 | 2.659 |
C3 | Sense of achievement | 0.772 | 3.102 | 3.874 | −2.330 |
C4 | Incentive | 1.633 | 2.622 | 4.255 | −0.989 |
C5 | Guided use | 1.971 | 1.298 | 3.269 | 0.673 |
C6 | Yoga class | 4.190 | 3.586 | 7.776 | 0.604 |
C7 | Data record | 2.600 | 1.217 | 3.817 | 1.383 |
C8 | Target plan | 2.094 | 2.619 | 4.713 | −0.525 |
C9 | Yoga mall | 0.000 | 1.792 | 1.792 | −1.792 |
C10 | Brand recognition | 0.000 | 3.527 | 3.527 | −3.527 |
No. | Criteria | DEMATEL | DANP | Sum of Ranks | Overall Ranking |
---|---|---|---|---|---|
C1 | Attractive interface | 3 | 2 | 5 | 2 |
C2 | Identification | 4 | 3 | 7 | 3 |
C3 | Sense of achievement | 6 | 9 | 15 | 7 |
C4 | Incentive | 5 | 7 | 12 | 6 |
C5 | Guided use | 9 | 6 | 15 | 7 |
C6 | Yoga class | 1 | 1 | 2 | 1 |
C7 | Data record | 7 | 4 | 11 | 5 |
C8 | Target plan | 2 | 5 | 7 | 3 |
C9 | Yoga mall | 10 | 10 | 20 | 10 |
C10 | Brand recognition | 8 | 8 | 16 | 9 |
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Yu, N.; Huang, Y.-T. Important Factors Affecting User Experience Design and Satisfaction of a Mobile Health App—A Case Study of Daily Yoga App. Int. J. Environ. Res. Public Health 2020, 17, 6967. https://doi.org/10.3390/ijerph17196967
Yu N, Huang Y-T. Important Factors Affecting User Experience Design and Satisfaction of a Mobile Health App—A Case Study of Daily Yoga App. International Journal of Environmental Research and Public Health. 2020; 17(19):6967. https://doi.org/10.3390/ijerph17196967
Chicago/Turabian StyleYu, Na, and Yi-Ting Huang. 2020. "Important Factors Affecting User Experience Design and Satisfaction of a Mobile Health App—A Case Study of Daily Yoga App" International Journal of Environmental Research and Public Health 17, no. 19: 6967. https://doi.org/10.3390/ijerph17196967