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The Outrage Effect of Personal Stake, Familiarity, Effects on Children, and Fairness on Climate Change Risk Perception Moderated by Political Orientation

1
Department of Health Science in the Graduate School of Public Health, Seoul National University, Seoul 08826, Korea
2
Media School, Hallym University, Chuncheon 24252, Korea
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(18), 6722; https://doi.org/10.3390/ijerph17186722
Received: 3 August 2020 / Revised: 3 September 2020 / Accepted: 14 September 2020 / Published: 15 September 2020
(This article belongs to the Special Issue Climate Change Adaption for Public Health)
Outrage factors are perceived characteristics of risk that provoke emotional responses and influence risk perception. Although several studies examined how multiple influences affect climate change risk perception, outrage factors have not been comprehensively assessed in the context of climate change risk perception. Using an online survey in South Korea (n = 592), we investigated outrage factors associated with climate change risk perception and whether political orientation moderates these outrage effects. We considered 11 of 20 outrage factors: voluntariness, controllability, familiarity, fairness, uncertainty, delayed effects, effects on children, trust, reversibility, personal stake, and human vs. natural origin. Factors that overlapped with the selected outrage factors or those that were not relevant to climate change were excluded. The survey revealed that the climate change risk perception of an individual increased when they perceived climate change to be relevant to their personal lives, when they felt unfamiliar with climate change, when they thought climate change would have a severe impact on children, or when they thought climate change would have unequal consequences. Moreover, respondents who identified as political conservatives were subject to a greater outrage effect of personal stake for climate change. The implications of the outrage effect on climate change risk perception and the greater vulnerability of conservatives to outrage effect are discussed. View Full-Text
Keywords: risk perception; climate change; outrage factor; media use; political orientation risk perception; climate change; outrage factor; media use; political orientation
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You, M.; Ju, Y. The Outrage Effect of Personal Stake, Familiarity, Effects on Children, and Fairness on Climate Change Risk Perception Moderated by Political Orientation. Int. J. Environ. Res. Public Health 2020, 17, 6722.

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