Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals
Abstract
:1. Introduction
2. The Social Networks and Their Reach: The Fifth Power
3. Engagement and the Potential of Social Networks
4. Method
4.1. Research Objectives
- To analyze the degree of impact of digital communication media specialized in health as compared to profiles specialized in health information and communication, in terms of passive engagement.
- To explore cognitive or participative engagement of the flow of interaction created in the networks of digital communication media specialized in health as compared to profiles specialized in health information and communication.
4.2. Selection of the Sample and Methodology
5. Study Results
5.1. Comparative Analysis of Participation: Passive Engagement
5.2. Comparative Analysis of the Flow of Interaction in Networks: Cognitive Engagement
6. Conclusions
Author Contributions
Funding
Conflicts of Interest
References
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Profiles | Name | Name in Social Networks | YouTube | Webpage | |||
---|---|---|---|---|---|---|---|
Communication media specialized in health | Redacción médica | @redaccionmedica | 72.9 mil | 8.11 mil | 66,538 | 11.9 mil | https://www.redaccionmedica.com |
Mejor con salud | @mejorconsalud | 59.1 mil | 106 mil | 9,608,458 | 65.2 mil | https://mejorconsalud.com | |
Diario médico | @diariomedico | 116 mil | 1.06 mil | 26,029 | 116 | https://www.diariomedico.com | |
Infosalus | @infosalus_com | 56.6 mil | 344 mil | 34,084 | 370 | https://www.infosalus.com | |
Consalud | @Consalud_es | 120.6 mil | 10.2 mil | 224,700 | 8102 | https://www.consalud.es | |
Healthcare professionals | Marian García | @boticariagarcia | 53.4 mil | 6850 | 54,324 | 358 mil | https://boticariagarcia.com |
Lucía mi pediatra | @luciapediatra | 66.7 mil | 4840 | 3045,024 | 294 mil | https://www.luciamipediatra.com | |
Julio Basulto | @JulioBasulto_DN | 77.5 mil | 17,000 | 108,585 | 192 mil | https://juliobasulto.com | |
Jesús Candel | @Spiriman | 125.5 mil | 331,000 | 33,809 | 528 mil | https://www.justiciaporlasanidad.org | |
Héctor Castiñeira | @EnfermeraSaturada | 134.5 mil | 3070 | 326,527 | 226 mil | http://www.enfermerasaturada.es/ |
Study Variables | |||
---|---|---|---|
Level 1. Passive participation Engagement | YouTube | Number of subscribers or followers | Followers 1 November 2019 |
Followers 1 February 2020 | |||
Followers 1 May 2020 | |||
Index of growth first trimester | |||
Index of growth during the crisis trimester | |||
Number of subscribers or followers | |||
Index of growth first trimester | |||
Index of growth during the crisis trimester | |||
Number of subscribers or followers | |||
Index of growth first trimester | |||
Index of growth during the crisis trimester | |||
Level 2. Cognitive participative Engagement | YouTube | Number de views * | Views 1 November 2019 |
Views 1 February 2020 | |||
Views 1 May 2020 | |||
Index of growth first trimester * | |||
Index of growth during the crisis trimester * | |||
Number of comments in the last 50 videos ** | |||
Mean of comments ** | |||
Number of publications | |||
Number of followers * | |||
Number likes * | |||
Mean of likes * | |||
Number of tweets | |||
Mean of retweets ** | |||
Number of followers | |||
Degree of engagement | |||
Mean of likes * | |||
Number of publications | |||
Mean of comments ** |
Names and Profiles | Followers 1 November 2019 | Followers 1 February 2020 | Followers 1 May 2020 | Average Increase November–February (%) | Average Increase February–May (%) | |
---|---|---|---|---|---|---|
Communication media specialized in health | Redacción Médica | 2410 | 2690 | 8110 | 10.41 | 66.83 |
Mejor con salud | 94,500 | 100,000 | 106,000 | 5.50 | 5.66 | |
Diario médico | 756 | 824 | 1060 | 8.25 | 22.26 | |
Info Salus | 277,000 | 304,000 | 344,000 | 8.88 | 11.63 | |
Con Salud | 1880 | 2540 | 10,200 | 25.98 | 75.10 | |
Healthcare professionals | Boticaria García | 353 | 372 | 6340 | 5.11 | 94.13 |
Lucía mi pediatra | 3830 | 4140 | 4830 | 7.49 | 14.29 | |
Julio Basulto | 14,400 | 15,700 | 16,400 | 8.28 | 4.27 | |
Spiriman | 68,000 | 69,800 | 331,000 | 2.58 | 78.91 | |
Enfermera Saturada | 2940 | 2990 | 3070 | 1.67 | 2.61 |
Names and Profiles | Followers 1 November 2019 | Followers 1 February 2020 | Followers 1 May 2020 | Average Increase November–February (%) | Average Increase February–May (%) | |
---|---|---|---|---|---|---|
Communication media specialized in health | Redacción Médica | 68,520 | 69,454 | 72,981 | 1.34 | 4.83 |
Mejor con salud | 59,026 | 59,228 | 59,162 | 0.34 | −0.11 | |
Diario médico | 111,475 | 113,572 | 116,072 | 1.85 | 2.15 | |
Info Salus | 54,869 | 55,375 | 56,696 | 0.91 | 2.33 | |
Con Salud | 114,963 | 116,965 | 120,667 | 1.71 | 3.07 | |
Healthcare professionals | Boticaria García | 45,090 | 36,095 | 52,621 | −24.92 | 31.41 |
Lucía mi pediatra | 66,388 | 66,233 | 66,706 | −0.23 | 0.71 | |
Julio Basulto | 70,867 | 74,212 | 77,600 | 4.51 | 4.37 | |
Spiriman | 118,473 | 100,243 | 125,524 | −18.19 | 20.14 | |
Enfermera Saturada | 99,400 | 103,123 | 134,676 | 3.61 | 23.43 |
Names and Profiles | Followers 1 November 2019 | Followers 1 February 2020 | Followers 1 May 2020 | Average Increase November–February (%) | Average Increase February–May (%) | |
---|---|---|---|---|---|---|
Communication media specialized in health | Redacción Médica | 5420 | 7504 | 11,998 | 27.77 | 37.46 |
Mejor con salud | 44,876 | 53,525 | 65,282 | 16.16 | 18.01 | |
Diario médico | 50 | 68 | 116 | 26.47 | 41.38 | |
Info Salus | 89 | 215 | 370 | 58.60 | 41.89 | |
Con Salud | 5880 | 6532 | 8102 | 9.98 | 19.38 | |
Healthcare professionals | Boticaria García | 159,018 | 182,582 | 259,674 | 12.91 | 29.69 |
Lucía mi pediatra | 201,426 | 236,423 | 295,452 | 14.80 | 19.98 | |
Julio Basulto | 88,740 | 101,158 | 192,522 | 12.28 | 47.46 | |
Spiriman | 102,300 | 234,600 | 528,000 | 56.39 | 55.57 | |
Enfermera Saturada | 171,770 | 176,862 | 226,533 | 2.88 | 21.93 |
Names and Profiles | Twitter Interaction | Instagram Interaction | YouYube Interaction | |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Followers Number | Likes Number | Likes Average | Tweets Number | Retweet Average | Engagement | Likes Average | Publications Number | Comments Average | Views Number | Comments in Last 50 Videos | Average | Publications | ||
Communication media specialized in health | Redacción Médica | 72,981 | 7096 | 2 | 237,189 | 2 | 2.09 | 247.20 | 666 | 3.92 | 3,092,491 | 529 | 10.60 | 4165 |
Mejor con salud | 59,162 | 23 | 1 | 40,325 | 4 | 1.15 | 740.24 | 3594 | 9.64 | 240,143,294 | 380 | 7.60 | 592 | |
Diario médico | 116,072 | 1566 | 4 | 41,299 | 5 | 0.00 | 11.34 | 5 | 3.00 | 940,707 | 16 | 0.03 | 300 | |
Info Salus | 56,696 | 21,219 | 4 | 62,308 | 5 | 0.00 | 20.10 | 0 | 0.20 | 408,696,478 | 178 | 3.56 | 97,148 | |
Con Salud | 120,667 | 71,867 | 2 | 225,141 | 2 | 0.67 | 53.48 | 618 | 0.44 | 293,336 | 66 | 1.32 | 211 | |
Healthcare professionals | Boticaria García | 52,621 | 43,861 | 36 | 69,528 | 8 | 2.37 | 5869.24 | 2106 | 285.56 | 250,476 | 230 | 4.60 | 71 |
Lucía mi pediatra | 66,706 | 79,389 | 134 | 27,806 | 51 | 1.39 | 3964.84 | 3291 | 150.80 | 188,124 | 71 | 1.40 | 36 | |
Julio Basulto | 77,600 | 138,450 | 43 | 140,420 | 18 | 1.17 | 1261.28 | 7612 | 59.20 | 1,136,228 | 315 | 6.30 | 277 | |
Spiriman | 125,524 | 11,922 | 230 | 9192 | 152 | 8.49 | 5340.80 | 1194 | 420.67 | 51,909,906 | 73.894 | 1477.90 | More 1000 | |
Enfermera Saturada | 134,676 | 28,215 | 318 | 22,264 | 169 | 5.12 | 11249.60 | 1239 | 350.12 | 342,259 | 363 | 1900 | 19 |
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Share and Cite
Pérez-Escoda, A.; Jiménez-Narros, C.; Perlado-Lamo-de-Espinosa, M.; Pedrero-Esteban, L.M. Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals. Int. J. Environ. Res. Public Health 2020, 17, 5261. https://doi.org/10.3390/ijerph17145261
Pérez-Escoda A, Jiménez-Narros C, Perlado-Lamo-de-Espinosa M, Pedrero-Esteban LM. Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals. International Journal of Environmental Research and Public Health. 2020; 17(14):5261. https://doi.org/10.3390/ijerph17145261
Chicago/Turabian StylePérez-Escoda, Ana, Carlos Jiménez-Narros, Marta Perlado-Lamo-de-Espinosa, and Luis Miguel Pedrero-Esteban. 2020. "Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals" International Journal of Environmental Research and Public Health 17, no. 14: 5261. https://doi.org/10.3390/ijerph17145261
APA StylePérez-Escoda, A., Jiménez-Narros, C., Perlado-Lamo-de-Espinosa, M., & Pedrero-Esteban, L. M. (2020). Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals. International Journal of Environmental Research and Public Health, 17(14), 5261. https://doi.org/10.3390/ijerph17145261