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Article

The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis

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Milken Institute School of Public Health, The George Washington University, Washington, DC 20052, USA
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Colorado State University, Fort Collins, CO 80523, USA
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Berkeley Air Monitoring Group, Berkeley University, Berkeley, CA 94704, USA
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Mediae Company, Nairobi 00100, Kenya
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Clean Cooking Alliance, Washington, DC 20052, USA
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(1), 162; https://doi.org/10.3390/ijerph17010162
Received: 22 November 2019 / Revised: 18 December 2019 / Accepted: 20 December 2019 / Published: 25 December 2019
(This article belongs to the Section Global Health)
Background: Globally, an estimated 3.6 billion people rely on solid fuels for cooking over open fires or in simple cookstoves. Universal access to clean cooking fuels and technology by 2030 is a United Nations’ Sustainable Development Goal. Methods: The Mediae Company created a home makeover television and radio show, Shamba Chef, designed to promote modern, cleaner, safer cooking methods and improved nutrition in Kenya, which reached 5 million homes in late 2017. This was accompanied by a mobile phone platform called iChef. Researchers evaluated the effects of Shamba Chef on cookstove purchase, use, and attitudes, beliefs, and intentions. Results: The study revealed dose–response effects of Shamba Chef exposure on several key outcomes. Exposure to the program was associated with an awareness of improved biomass stoves (OR 4.4; 95% CI 2.8 to 6.9), and aspirations to own an improved biomass stove (OR 2.0; 95% CI 1.4 to 2.9). Receiving information about modern stoves from two or more sources generated greater awareness of liquefied petroleum gas (LPG) stoves (OR 2.0; 95% CI 1.3 to 3.1). The qualitative study revealed that Shamba Chef explained how the stoves worked, communicated their benefits, and encouraged participants to trust and purchase those cookstoves. Conclusion: Shamba Chef was successful in influencing determinants of cookstove purchase and use, and there is evidence from the qualitative study that it influenced the purchase and use of improved biomass stoves. View Full-Text
Keywords: cookstoves; public health; environment; social marketing; behavior change communication; demand creation cookstoves; public health; environment; social marketing; behavior change communication; demand creation
MDPI and ACS Style

Evans, W.D.; Young, B.N.; Johnson, M.A.; Jagoe, K.A.; Charron, D.; Rossanese, M.; Morgan, K.L.; Gichinga, P.; Ipe, J. The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis. Int. J. Environ. Res. Public Health 2020, 17, 162. https://doi.org/10.3390/ijerph17010162

AMA Style

Evans WD, Young BN, Johnson MA, Jagoe KA, Charron D, Rossanese M, Morgan KL, Gichinga P, Ipe J. The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis. International Journal of Environmental Research and Public Health. 2020; 17(1):162. https://doi.org/10.3390/ijerph17010162

Chicago/Turabian Style

Evans, W. D., Bonnie N. Young, Michael A. Johnson, Kirstie A. Jagoe, Dana Charron, Madeleine Rossanese, K L. Morgan, Patricia Gichinga, and Julie Ipe. 2020. "The Shamba Chef Educational Entertainment Program to Promote Modern Cookstoves in Kenya: Outcomes and Dose–Response Analysis" International Journal of Environmental Research and Public Health 17, no. 1: 162. https://doi.org/10.3390/ijerph17010162

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