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Int. J. Environ. Res. Public Health 2018, 15(6), 1191; https://doi.org/10.3390/ijerph15061191

Antecedents of Corporate Environmental Commitments: The Role of Customers

1
CENTRUM Católica Graduate Business School, Lima 15023, Peru
2
Pontificia Universidad Católica del Perú, Lima 15023, Peru
3
School of Business and Economics, Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), 90429 Nuremberg, Germany
4
Technology Entrepreneurship and Innovation (TEI), University of Southern Denmark, 6400 Sønderborg, Denmark
*
Author to whom correspondence should be addressed.
Received: 26 April 2018 / Revised: 21 May 2018 / Accepted: 4 June 2018 / Published: 6 June 2018
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Abstract

The management of natural environments has become a fundamental issue for companies in recent years. A firm’s environmental commitment affects all levels of its operation. In this study, we investigated whether having an effective and constant relationship with customers over time (customer capital) makes a difference to firms with a high environmental commitment compared with less environmentally committed firms. We found support for our idea by using original survey data from 149 small and medium-sized enterprises (SMEs) in Iran (2016–2017). Furthermore, we found that customer capital enhances environmental collaboration with customers which, in turn, has a positive impact on the firm’s environmental commitments. These findings provide empirical evidence for the important role of “getting closer to customers” as a way of enhancing corporate environmental responsibility in developing countries with weak institutional environments. View Full-Text
Keywords: corporate environmental commitments; customer capital; environmental collaboration; SMEs; developing country corporate environmental commitments; customer capital; environmental collaboration; SMEs; developing country
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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Afshar Jahanshahi, A.; Brem, A. Antecedents of Corporate Environmental Commitments: The Role of Customers. Int. J. Environ. Res. Public Health 2018, 15, 1191.

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