Next Article in Journal
A Muscarinic Antagonist Reduces Airway Inflammation and Bronchoconstriction Induced by Ambient Particulate Matter in a Mouse Model of Asthma
Previous Article in Journal
Perception of Physical Fitness and Exercise Self-Efficacy and Its Contribution to the Relationship between Body Dissatisfaction and Physical Fitness in Female Minority Children
 
 
Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
IJERPH
Volume 15
Issue 6
10.3390/ijerph15061188
ijerph-logo
Submit to this Journal Review for this Journal Propose a Special Issue
► Article Menu

Article Menu

share Share announcement Help format_quote Cite question_answer Discuss in SciProfiles
first_page
settings
Order Article Reprints
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

Use of Facebook by Hospitals in Taiwan: A Nationwide Survey

by
Po-Chin Yang
1,
Wui-Chiang Lee
2,3,*,
Hao-Yen Liu
1,
Mei-Ju Shih
4,
Tzeng-Ji Chen
1,3,
Li-Fang Chou
5 and
Shinn-Jang Hwang
1,3
1
Department of Family Medicine, Taipei Veterans General Hospital, Taipei 112, Taiwan
2
Department of Medical Affairs and Planning, Taipei Veterans General Hospital, Taipei 112, Taiwan
3
School of Medicine, National Yang-Ming University, Taipei 112, Taiwan
4
Graduate Institute of Communication Engineering, National Taiwan University, Taipei 112, Taiwan
5
Department of Public Finance, National Chengchi University, Taipei 116, Taiwan
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2018, 15(6), 1188; https://doi.org/10.3390/ijerph15061188
Submission received: 15 April 2018 / Revised: 18 May 2018 / Accepted: 5 June 2018 / Published: 6 June 2018
Browse Figure
Versions Notes

Abstract

Background: Social media advertising has become increasingly influential in recent years. Because Facebook has the most active users worldwide, many hospitals in Taiwan have created official Facebook fan pages. Our study was to present an overview of official Facebook fan pages of hospitals in Taiwan. Methods: All 417 hospitals were surveyed about their use of Facebook fan pages in December 2017. The last update time, posts in the past 30 days, number of “Likes”, and other features were analyzed and stratified according to the accreditation statuses of the hospitals. Results: In Taiwan, only 51.1% (n = 213) of the hospitals had an official Facebook fan page. Among these hospitals, 71.8% (n = 153) had updated their pages in the past 30 days, although 89.2% (n = 190) provided online interactions. Academic medical centers tended to have more “Likes” than regional and local community hospitals (on average 5947.4, 2644.8, and 1548.0, respectively). Conclusions: In spite of the popularity of Facebook among the general population, most hospitals in Taiwan do not seem to make good use of this kind of social media. The reasons for the use and nonuse of Facebook on the part of both hospitals and patients deserve further investigation.
Keywords: hospitals; social media; Facebook; Taiwan hospitals; social media; Facebook; Taiwan

Share and Cite

MDPI and ACS Style

Yang, P.-C.; Lee, W.-C.; Liu, H.-Y.; Shih, M.-J.; Chen, T.-J.; Chou, L.-F.; Hwang, S.-J. Use of Facebook by Hospitals in Taiwan: A Nationwide Survey. Int. J. Environ. Res. Public Health 2018, 15, 1188. https://doi.org/10.3390/ijerph15061188

AMA Style

Yang P-C, Lee W-C, Liu H-Y, Shih M-J, Chen T-J, Chou L-F, Hwang S-J. Use of Facebook by Hospitals in Taiwan: A Nationwide Survey. International Journal of Environmental Research and Public Health. 2018; 15(6):1188. https://doi.org/10.3390/ijerph15061188

Chicago/Turabian Style

Yang, Po-Chin, Wui-Chiang Lee, Hao-Yen Liu, Mei-Ju Shih, Tzeng-Ji Chen, Li-Fang Chou, and Shinn-Jang Hwang. 2018. "Use of Facebook by Hospitals in Taiwan: A Nationwide Survey" International Journal of Environmental Research and Public Health 15, no. 6: 1188. https://doi.org/10.3390/ijerph15061188

APA Style

Yang, P.-C., Lee, W.-C., Liu, H.-Y., Shih, M.-J., Chen, T.-J., Chou, L.-F., & Hwang, S.-J. (2018). Use of Facebook by Hospitals in Taiwan: A Nationwide Survey. International Journal of Environmental Research and Public Health, 15(6), 1188. https://doi.org/10.3390/ijerph15061188

Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.

Article Metrics

Back to TopTop