Next Article in Journal
Beyond Singular Climatic Variables—Identifying the Dynamics of Wholesome Thermo-Physiological Factors for Existing/Future Human Thermal Comfort during Hot Dry Mediterranean Summers
Previous Article in Journal
Full in-Office Guided Surgery with Open Selective Tooth-Supported Templates: A Prospective Clinical Study on 20 Patients
Article Menu
Issue 11 (November) cover image

Export Article

Open AccessArticle
Int. J. Environ. Res. Public Health 2018, 15(11), 2363; https://doi.org/10.3390/ijerph15112363

Adolescents’ Aided Recall of Targeted and Non-Targeted Tobacco Communication Campaigns in the United States

1
Department of Family Medicine, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA
2
School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA
3
Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA
*
Author to whom correspondence should be addressed.
Received: 26 September 2018 / Revised: 16 October 2018 / Accepted: 19 October 2018 / Published: 25 October 2018
Full-Text   |   PDF [567 KB, uploaded 25 October 2018]   |  

Abstract

We examined whether advertisements from two national tobacco control campaigns targeting adolescents (i.e., The Real Cost, Fresh Empire) and one campaign targeting adults (i.e., Tips from Former Smokers) were reaching adolescents. Data came from a national sample of adolescents aged 13 to 17 years (n = 975) surveyed by phone from August 2016 to May 2017. We assessed recall and attitudes toward five specific advertisements and three campaign slogans and examined differences by sub-groups. Almost all (95%) adolescents recalled seeing at least one campaign advertisement. Aided recall of The Real Cost and Tips from Former Smokers slogans was high (65.5% and 71.6%, respectively), while aided recall of Fresh Empire slogan was lower (15.3%) (χ2 p-value: p < 0.001); however, Black adolescents had higher odds of recalling the Fresh Empire ad (aOR: 2.28, 95% CI: 1.39, 3.73) and slogan (aOR: 2.64, 95% CI: 1.06, 6.54) compared to White adolescents. Increased exposure to the advertisements (i.e., recalling more advertisements) was significantly associated with higher odds of reporting negative feelings toward tobacco products in 4/5 models (aORs from 1.34 to 1.61). Large-scale national campaigns can have wide reach among both targeted and non-targeted audiences with added benefits for cumulative cross-campaign exposure to advertisements. View Full-Text
Keywords: tobacco prevention and control; communication campaigns; United States; adolescents tobacco prevention and control; communication campaigns; United States; adolescents
Figures

Figure 1

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Supplementary material

SciFeed

Share & Cite This Article

MDPI and ACS Style

Kowitt, S.D.; Lazard, A.J.; Queen, T.L.; Noar, S.M.; Goldstein, A.O. Adolescents’ Aided Recall of Targeted and Non-Targeted Tobacco Communication Campaigns in the United States. Int. J. Environ. Res. Public Health 2018, 15, 2363.

Show more citation formats Show less citations formats

Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Related Articles

Article Metrics

Article Access Statistics

1

Comments

[Return to top]
Int. J. Environ. Res. Public Health EISSN 1660-4601 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert
Back to Top