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Augmented Focus Groups: On Leveraging the Peculiarities of Online Virtual Worlds when Conducting In-World Focus Groups
 
 
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J. Theor. Appl. Electron. Commer. Res. 2012, 7(3), 63-73; https://doi.org/10.4067/S0718-18762012000300007
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article pdf uploaded. 25 September 2020 10:03 CEST Version of Record https://www.mdpi.com/0718-1876/7/3/26/pdf
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