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Journal: J. Theor. Appl. Electron. Commer. Res., 2026
Volume: 21
Number: 224

Article: Brand- or User-Generated? The Impact of Product Tutorial Sources on Purchase Intention in Social Commerce
Authors: by Wenhao Bai, Zhong Yao, Wuhuan Xu and Yazhou Luo
Link: https://www.mdpi.com/0718-1876/21/7/224

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