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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 325

Article: How Can AI Virtual Streamers Gain Consumer Trust to Influence Purchase Intention in Live-Streaming E-Commerce?
Authors: by Xinru Shui, Shilong Bian and Peng Zhang
Link: https://www.mdpi.com/0718-1876/20/4/325

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