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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 319
319
Article: TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand
Authors: by Niramon Rawangngam, Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Pitchayaporn Pongsakornrungsilp and Shayesteh Moghadas
Link: https://www.mdpi.com/0718-1876/20/4/319

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