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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 223
Article: Building Relationship Equity: Role of Social Media Marketing Activities, Customer Engagement, and Relational Benefits
  • Authors:
  • Faheem ur Rehman1,*,
  • Hasan Zahid1 and
  • Abdul Qayyum2
  • et al.
Link: https://www.mdpi.com/0718-1876/20/3/223

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