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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 223

Article: Building Relationship Equity: Role of Social Media Marketing Activities, Customer Engagement, and Relational Benefits
Authors: by Faheem ur Rehman, Hasan Zahid, Abdul Qayyum and Raja Ahmed Jamil
Link: https://www.mdpi.com/0718-1876/20/3/223

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