Faheem ur Rehman is a doctoral researcher in Digital Marketing at Riphah International University, Islamabad, with over a decade of experience in teaching, academic research, and industry practice. His research focuses on social media marketing, customer engagement, and relationship equity, contributing to the advancement of both scholarly literature and practical marketing knowledge. Beyond academia, Faheem has collaborated with international brands across education, real estate, banking, technology, and service sectors, helping them design data-driven digital marketing strategies, optimize advertising campaigns, and strengthen customer relationships. His expertise spans paid advertising, SEO, social media marketing, and marketing analytics, enabling him to bridge theoretical insights with real-world business solutions. By integrating research-based approaches into industry practice, he contributes to both the academic community and the growth of global brands.

Dr. Zahid is an Associate Professor of Marketing at the Faculty of Management Sciences, Riphah International University, Islamabad, Pakistan. He specializes in public marketing and has published in top journals, including Telematics and Informatics, Journal of International Food & Agribusiness Marketing, and Journal of Environmental Planning and Management.

Dr. Qayyum, a Professor at NUST Business School, National University of Sciences and Technology, Islamabad, Pakistan, has made significant contributions to the field of marketing and consumer behavior. His work has been published in prestigious journals, including the International Journal of Emerging Markets, Current Issues in Tourism, Journal of Retailing and Consumer Services, Journal of Internet Commerce, Management Research Review, and Spanish Journal of Marketing.

Dr. Jamil, a lecturer at the Institute of Management Sciences, The University of Haripur, KPK, Pakistan, has a wide range of research interests, including online advertising, electronic commerce, and consumer behavior. His work has been published in reputable journals, including the Journal of Retailing and Consumer Services, Management Decision, and Current Issues in Tourism. He has also served as a reviewer for several others.