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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 204
Article:
Examining Consumer Impulsive Purchase Intention in Virtual AI Streaming: A S-O-R Perspective
Authors:
by
Tao Zhou and Songtao Li
Link:
https://www.mdpi.com/0718-1876/20/3/204
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