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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 88

Article: Antecedents of Electronic Word of Mouth (eWOM) Adoption in the Purchase of Cosmetics in Ecuador: Does Gender Moderate Relationships?
Authors: by Madelyn Mendoza-Moreira, Beatriz Moliner-Velázquez, Gloria Berenguer-Contri and Irene Gil-Saura
Link: https://www.mdpi.com/0718-1876/20/2/88

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