Article Versions Notes

Ma S, Wei W, Wang J, Liu H, Song Y, Yang L. Influencing Factors of Consumers’ Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(2):86. https://doi.org/10.3390/jtaer20020086

Ma, Sijie, Wanjing Wei, Jiahui Wang, Haoyu Liu, Yujie Song, and Lei Yang. 2025. "Influencing Factors of Consumers’ Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2: 86. https://doi.org/10.3390/jtaer20020086

Ma, S., Wei, W., Wang, J., Liu, H., Song, Y., & Yang, L. (2025). Influencing Factors of Consumers’ Impulse Purchase Intentions in Livestream E-Commerce Based on DEMATEL-AISM. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 86. https://doi.org/10.3390/jtaer20020086