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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 85

Article: How Social Scene Characteristics Affect Customers’ Purchase Intention: The Role of Trust and Privacy Concerns in Live Streaming Commerce
Authors: by Wenjian Li, Steiner Cujilema, Lisong Hu and Gang Xie
Link: https://www.mdpi.com/0718-1876/20/2/85

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