Chen, Y.; Han, Q.; Lian, Z.; Zhu, W.; Jiang, Y.
From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 138.
https://doi.org/10.3390/jtaer20020138
AMA Style
Chen Y, Han Q, Lian Z, Zhu W, Jiang Y.
From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(2):138.
https://doi.org/10.3390/jtaer20020138
Chicago/Turabian Style
Chen, Yinjiao, Qianqian Han, Zhihua Lian, Weiming Zhu, and Yushi Jiang.
2025. "From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2: 138.
https://doi.org/10.3390/jtaer20020138
APA Style
Chen, Y., Han, Q., Lian, Z., Zhu, W., & Jiang, Y.
(2025). From Certainty to Doubt: The Impact of Streamer Expression Certainty on Consumer Purchase Behavior in Live-Stream E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 138.
https://doi.org/10.3390/jtaer20020138