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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 36
36
Article: How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism
Authors: by Maja Gulan, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo and Ben Niu
Link: https://www.mdpi.com/0718-1876/20/1/36

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