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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 24
Article:
Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing
Authors:
by
Fenfen Jiang, Shue Mei and Weijun Zhong
Link:
https://www.mdpi.com/0718-1876/20/1/24
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