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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 24

Article: Reward in Cash or Coupon? Joint Optimization of Referral Reward and Pricing
Authors: by Fenfen Jiang, Shue Mei and Weijun Zhong
Link: https://www.mdpi.com/0718-1876/20/1/24

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