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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 167

Article: Culture and Self-Congruity in Online Product Ratings: Exploring a Dual Perspective on Emotional Differences in the Pleasure and Pain of Consumption
Authors: by Minuk Ju and Dongho Yoo
Link: https://www.mdpi.com/0718-1876/19/4/167

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