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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 118
Article:
Can Influencer Persona Increase the Effectiveness of Social Media Video Ads? The Mediating Effect of Consumer Perceptions of Self
Authors:
by
Haoyu Chen and Jifan Ren
Link:
https://www.mdpi.com/0718-1876/19/3/118
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