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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 56
Article:
From a Penny to Self-Disgust: How Cashback Rewards for Favorable Comments and Relationship Norms Affect Consumers’ Post-Purchase Behavioral Intentions
Authors:
by
Qingqing Guo
Link:
https://www.mdpi.com/0718-1876/19/2/56
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