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Journal: J. Theor. Appl. Electron. Commer. Res., 2023
Volume: 18
Number: 56
Article:
What Drives VOD Purchases in Mobile TV Services? Exploring Utilization, Motivations, and Personality Traits
Authors:
by
Jaemin Song, Sunghan Ryu and Dongyeon Kim
Link:
https://www.mdpi.com/0718-1876/18/2/56
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